Developed creative for print, social and digital channels across two ministries encompassed by Real Resources: YouthWorks and Youth SpecialtiesProvided artistic direction to the broader marketing team and worked with them to refine creativeCollaborated with department heads to create timely and impactful designs to help departments meet their goalsWorked with outside contractors to communicate creative vision to be translated to event experiential elements and attendee touchpointsBalanced multiple ongoing projects while executing on day-to-day needs of Real Resources ministries

Created event, sale and point of sale concepts that were implemented by the Graphic Design AssistantPlanned and managed marketing calendar to optimize engagementDesigned, optimized and scheduled sales emails using CreateSend and MailChimpPartnered with vendors to produce and deliver materials for co-branded events and product marketing piecesTracked ROI of online media campaigns on social media, site-specific ad buys and Google Consulted on website redesign with Ackmann & Dickenson to optimize UX and UI design for the National Camera Exchange brand

Design and implement creative for all sale, event and store endeavors.Maintain website branding content including event pages and featured homepage content.Create, proof, and schedule or send emails.Work with vendors, guest photographers, and partner brands to develop creative for events.

Implemented and maintained brand standards across channels for three retail brands: MN Local Brew, Uptown MN, Sea Life Aquarium GiftsCreated and maintained all aspects of Magento eCommerce sites for three retail brands; including graphics, photography, inventory management and promotions

Maintain the Lawrence University website by updating content, reorganizing department pages, and creating new pages; augment the content with photography and use of page templates to create consistency throughout the site.