Himadri Sen

Himadri Sen Email and Phone Number

RESEARCH and PLANNING @ Sony Pictures Networks India
West Bengal, India
Himadri Sen's Location
West Bengal, India, India
Himadri Sen's Contact Details

Himadri Sen personal email

About Himadri Sen

I am a competent professional with core strengths in media across Content Development, ProgrammingStrategy, Research & Insights, Promotion, Production and Post production services. I have expertise inBranding and Implementation of Online Marketing Strategies, Digital Marketing, Client RelationshipManagement, Business Development, Product Management & Judicious utilization of resources. I am wellversed in h various market research techniques to assess customer segmentation, brand perception andusage pattern. Armed with strong techno-commercial acumen, I have been consistently managing Digitalmarketing- Social Media, Search Engine Marketing & Google Analytics. In the course of my association withMedia & Entertainment Industry, I have demonstrated abilities in planning and managing the deployment ofresources to meet support requirements, ensured Support Teams achieve deliverable within agreed timelinesand quality. My basic objective is to go an extra mile for ensuring the development of the team and utilize myknowledge and experience for finding techniques and solutions for enhanced productivity. I have expertknowledge in focus group, projective techniques, in-depth phone interviews and survey design; criticalanalysis for television & radio- through TAM, BAARC & RAM software Focused and pragmatic with solidrelationship management skills, I am confident of successfully interacting with clients, assessing theirtechnical requirements and delivering appropriate solutions to the clients. I always endeavor to strive forquality and apply process and discipline towards optimizing performance. The main objective is always toprovide inspirational leadership to the team and successfully meet the requirements of the clients utilizing thelatest technology & applications. With trail of professional brilliance, I have solid confidence of contributing toTelevision Production and Programme Management. To know more, reach mehimadrisen.research@gmail.com

Himadri Sen's Current Company Details
Sony Pictures Networks India

Sony Pictures Networks India

View
RESEARCH and PLANNING
West Bengal, India
Employees:
1695
Himadri Sen Work Experience Details
  • Sony Pictures Networks India
    Research And Planning
    Sony Pictures Networks India
    West Bengal, India
  • Sony Pictures Networks India
    Research & Planning
    Sony Pictures Networks India Mar 2017 - Present
    Kolkata Area, India
  • Otv Network
    Head- Content Planning ,Research & Digital Marketing -Otv Network
    Otv Network Aug 2015 - Mar 2017
    Bbsr
    Oversee content planning strategy, FPC direction, consumer insights to team-Tarang TV(GEC),News(OTV),Alankar(24*7 Movie)Tarang Music & Prathana channel. Spearhead a teamof six and preparing and developing content after conducting proper research on theassigned topics while ensured adherence to precision, accuracy and comprehensiveness ofcoverage. Facilitate BAARC in depth analysis GEC, news & movie viewership in Odisha &continues feedback to team. Streamline Promo strategy for above mentioned channels.Foster activities like Concept testing & FGD Conduct to give direction to Content team forTarang TV-rural & urban. Efficient in gaining target reader's attention immediately to keep thereader glued to the content through tense transitioning with well-developed editing skills.Expertise in maintaining highest level of quality in operations; ensure adherence to all thequality parameters and procedures as per the stringent norms. Hold multifacetedresponsibilities like door to door survey, brand perception qualitative research- quarterly,Sales presentation for revenue strategy, and Digital marketing- promotion of programmesthrough Social Media Marketing, Search engine Marketing and Brand/promotion strategy forOdisha TV network from consumer insight. Benefiting with the knowledge of Google analyticsof No 1 site - Odishatv.in to increase sessions, page/per sessions, time spend- differentdimensions
  • Zee Entertainment Pvt Ltd
    Sr Manager Content Planing & Research
    Zee Entertainment Pvt Ltd Jul 2012 - Aug 2015
    Kolkata Area, India
    Well-versed In Investigating, challenging, and developing brand strategy, FPC direction,consumer insights, online media and social behaviours, brand/category threats andopportunities, new consumer, cultural, brand and digital trends, and core content ideas forcreative interpretations. Some of my noteworthy milestones include: # TAM-in depth analysismovie viewership in Bengal # Keyed out unique property comprising of original content in theform of full length feature films which premiered in TV before premiering in Cinema Hall withan investment of only Rs 25 lac cost based on Consumer insight for 24 Hrs MovieChannel-ZBC # During my tenure, The first venture of ZBC Originals,Bff Ekla Cholo wasaired on 18th Jan’ 15, which garnered a whopping 6 TVR which catapulted ZBC to NO.1position in the movie genre in Bengal market—ideation & concept development, promostrategy, marketing strategy have been done. # Shouldered the onus of handling digitalmarketing strategies based on consumer insights as well as based on targeted TG withoutspending much money on ground activities as well as ATL. # Facilitated promo strategy–weekly as well as strategy for Content acquisition- based on consumer insights- acquiredDubbed English,Telegu & Tamil movies –those movies garnered good eyeballs with muchlesser cost of acquiring blockbusters. # Streamlined Concept testing/FGD forfictions/Nonfictions of Z bangla-No 2 GEC in Bengal.
  • Advance Development Research Service
    Research Consultant
    Advance Development Research Service Dec 2014 - Jan 2015
  • Brand Value Communication
    Sr. Manager, Content Planning& Strategy
    Brand Value Communication Feb 2012 - Jun 2012
    Kolkata
    Played a vital role in the Strategy team, and many other teams which rely on my work everysingle day. Developed documentation and road maps for processes. Worked withProgramming team to develop new content/ideation for GEC as well as news channel.Worked with an in-house team and network who produce consumer facing communicationsfor a variety of clients. Participated in team discussions for strategic planning, new productideas and other creative endeavors as appropriate. Developed integrated communicationplans for consumer engagement around multiple client brands, programs and initiatives,including communications positioning, messaging, and tactics. Developed insight-drivenmessaging and communications targeting different customer segments across multipleclients. Implemented measures to determine effectiveness of communications programs andcreated plans to improve results. Partnered with multiple stakeholders. Spearheaded a teamof 2 for managing development of content strategy, FPC as well as complete contentdirection to Channel. Some of my noteworthy milestones include: # TAM-in depth analysistelevision viewership in Bengal in last one year. # Distribution monitoring –month by monththrough TAM connect. # FGD/Concept testing of fictions/non fictions
  • Mahuaa Media Pvt Ltd(Century Communication Venture), Kolkata
    Sr Manager, Content Planning & Strategy For New Bengali Gec & News Channel
    Mahuaa Media Pvt Ltd(Century Communication Venture), Kolkata Jan 2009 - Jan 2011
    Kolkata Area, India
    < For more details, kindly request my resume>
  • Reliance Broadcast Pvt Ltd(Big 92.7 Fm), Kolkata
    Regional Manager - Content Planning & Research, Eastern & Southern Zone
    Reliance Broadcast Pvt Ltd(Big 92.7 Fm), Kolkata Jun 2006 - Dec 2009
  • Etv Network
    Sr. Research Executive
    Etv Network Jan 2003 - May 2006
  • Imrb , Delhi
    Research Executive
    Imrb , Delhi May 2002 - Nov 2002
    WORKED AS MEDIA RELATION EXECUTIVE

Himadri Sen Skills

Media Planning Television Advertising Brand Management Market Research Digital Media Marketing Strategy Broadcast Digital Marketing Team Management Strategy Public Relations Strategic Planning Content Development Competitor Analysis Account Management Media Coordination Corporate Affairs Distribution Mapping And Content Research

Himadri Sen Education Details

Frequently Asked Questions about Himadri Sen

What company does Himadri Sen work for?

Himadri Sen works for Sony Pictures Networks India

What is Himadri Sen's role at the current company?

Himadri Sen's current role is RESEARCH and PLANNING.

What is Himadri Sen's email address?

Himadri Sen's email address is hi****@****ail.com

What schools did Himadri Sen attend?

Himadri Sen attended Digital Vidya, Manipal Academy Of Higher Education.

What skills is Himadri Sen known for?

Himadri Sen has skills like Media Planning, Television, Advertising, Brand Management, Market Research, Digital Media, Marketing Strategy, Broadcast, Digital Marketing, Team Management, Strategy, Public Relations.

Who are Himadri Sen's colleagues?

Himadri Sen's colleagues are Sainath Bandagonda, Srushti Parekh, Vinayak Karkera, Vishal Pandey, Sagar Kadam, Nitesh Chauhan, Omkar Patil.

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  • Himadri Sen

    Sr Manager Hr
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  • Himadri Sen

    Sr Manager At Galfar Engineering & Saog, Muscat
    Kolkata
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