Himadri Sen Email & Phone Number

West Bengal, India

West Bengal, India

Kolkata Area, India

Bbsr

Oversee content planning strategy, FPC direction, consumer insights to team-Tarang TV(GEC),News(OTV),Alankar(24*7 Movie)Tarang Music & Prathana channel. Spearhead a teamof six and preparing and developing content after conducting proper research on theassigned topics while ensured adherence to precision, accuracy and comprehensiveness ofcoverage. Facilitate BAARC in depth analysis GEC, news & movie viewership in Odisha &continues feedback to team. Streamline Promo strategy for above mentioned channels.Foster activities like Concept testing & FGD Conduct to give direction to Content team forTarang TV-rural & urban. Efficient in gaining target reader's attention immediately to keep thereader glued to the content through tense transitioning with well-developed editing skills.Expertise in maintaining highest level of quality in operations; ensure adherence to all thequality parameters and procedures as per the stringent norms. Hold multifacetedresponsibilities like door to door survey, brand perception qualitative research- quarterly,Sales presentation for revenue strategy, and Digital marketing- promotion of programmesthrough Social Media Marketing, Search engine Marketing and Brand/promotion strategy forOdisha TV network from consumer insight. Benefiting with the knowledge of Google analyticsof No 1 site - Odishatv.in to increase sessions, page/per sessions, time spend- differentdimensions

Kolkata Area, India

Well-versed In Investigating, challenging, and developing brand strategy, FPC direction,consumer insights, online media and social behaviours, brand/category threats andopportunities, new consumer, cultural, brand and digital trends, and core content ideas forcreative interpretations. Some of my noteworthy milestones include: # TAM-in depth analysismovie viewership in Bengal # Keyed out unique property comprising of original content in theform of full length feature films which premiered in TV before premiering in Cinema Hall withan investment of only Rs 25 lac cost based on Consumer insight for 24 Hrs MovieChannel-ZBC # During my tenure, The first venture of ZBC Originals,Bff Ekla Cholo wasaired on 18th Jan’ 15, which garnered a whopping 6 TVR which catapulted ZBC to NO.1position in the movie genre in Bengal market—ideation & concept development, promostrategy, marketing strategy have been done. # Shouldered the onus of handling digitalmarketing strategies based on consumer insights as well as based on targeted TG withoutspending much money on ground activities as well as ATL. # Facilitated promo strategy–weekly as well as strategy for Content acquisition- based on consumer insights- acquiredDubbed English,Telegu & Tamil movies –those movies garnered good eyeballs with muchlesser cost of acquiring blockbusters. # Streamlined Concept testing/FGD forfictions/Nonfictions of Z bangla-No 2 GEC in Bengal.

Kolkata

Played a vital role in the Strategy team, and many other teams which rely on my work everysingle day. Developed documentation and road maps for processes. Worked withProgramming team to develop new content/ideation for GEC as well as news channel.Worked with an in-house team and network who produce consumer facing communicationsfor a variety of clients. Participated in team discussions for strategic planning, new productideas and other creative endeavors as appropriate. Developed integrated communicationplans for consumer engagement around multiple client brands, programs and initiatives,including communications positioning, messaging, and tactics. Developed insight-drivenmessaging and communications targeting different customer segments across multipleclients. Implemented measures to determine effectiveness of communications programs andcreated plans to improve results. Partnered with multiple stakeholders. Spearheaded a teamof 2 for managing development of content strategy, FPC as well as complete contentdirection to Channel. Some of my noteworthy milestones include: # TAM-in depth analysistelevision viewership in Bengal in last one year. # Distribution monitoring –month by monththrough TAM connect. # FGD/Concept testing of fictions/non fictions

Kolkata Area, India

< For more details, kindly request my resume>

WORKED AS MEDIA RELATION EXECUTIVE

Master’S Degree, Digital Marketing, Digital Marketing Master Certification (Cdmm) Course

Courses-Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Inbound Marketing Web.

Pg, Communication Management

Activities and Societies: sports, debate, documentry making