My co-ordinates ☛ ✆ + 91 9820365063 ✉ himanka_p@hotmail.comI drive P&L to achieve high performance growth delivering operating margin target || Led successfully digital transformations by building digital capabilities to deliver marketing ROI/ KPIs || Expert in building integrated marcom framework and its implementation to deliver productivity efficiencies mapped to brand KPIs || Experienced in ML/Data science storytelling || Expert in sales go-to-market strategy and demonstrated agility in implementing solutions || Highly skilled in bringing MarTech and Media Partnerships to deliver business KPIs efficiently.♦ I have demonstrated high caliber entrepreneurial skills to turn around organizations, having reputation of building long client relationships. A proven result-oriented media and marcom leader having more than two decades of experience.♦ I am qualified in data science and certified in Google Analytics, evangelising analytics skills by experimenting hands-on Machine Learning predictive analytics models on datasets (concatenating research data and real data generated from dashboards) to address business problems in the domain of media and commerce with specific area of measuring impact of marketing levers and communication channels that is driving consumer purchase decisions and customer retention.♦ Passionately demonstrated high level sales capability developing go-to-market strategies with the goal to create new sales pipeline and accelerate existing pipeline and operationalize plans.♦ Specialist in building MarTech and media partnerships to deliver creative solutions, AI deployment, this enabled me for high revenue extraction and maximize operating profit margins. I have a proven track record of working in a highly matrixed organization of global footprint.♦ Expertise in using Programming languages – Python & SQL♦ Experience with Python libraries such as Panda, NumPy, Stat Models, Sk learn, ♦ Working knowledge and application experience in advanced statistical techniques and concepts including forecasting algorithms ARIMA, SARIMA,SARIMAX and data mining techniques, Random Forest, Decision trees, k-Means, Regression, Logistic regression, etc.♦ Hands on experience in building market mix models/ model selection to recommend impact of marketing and channels of communication investments on revenues.