Hind Mabchour Email & Phone Number

Shanghai City, China

• Collaborated with product development teams to introduce innovative flooring solutions tailored to customer needs• Hired and managed team members in Manila to help with overall marketing initiatives• Managed and enhanced the company's brand image and reputation in the flooring industry. Developed brand messaging, visual identity, and marketing collateral that resonated with target customers.• Relaunched brand identity by designing marketing collateral, corporate presentations, logo, product packaging, roll-up banners and implementing updated brand guidelines• Created and executed comprehensive marketing strategies to promote the company's flooring products• Coordinated product launches, promotions, and advertising campaigns to generate excitement and interest in new flooring products. Collaborated with sales teams to ensure alignment with sales objectives.• Oversaw digital marketing efforts, including SEO, social media marketing, email marketing, and online advertising. Optimized digital channels to increase website traffic, online leads, and conversions.• Planned and coordinated participation in trade shows, industry events, and exhibitions. Created engaging booth designs, promotional materials, and presentations to showcase products and attract potential customers.• Established strategic partnerships with key industry influencers, enhancing brand visibility and credibility.• Coordinated with suppliers and managed the in-house marketing team.• Directed a team of designers in the successful launch of engaging content, including videos and images.• Evaluated and selected marketing tools, platforms, and technologies to streamline processes, improve efficiency, and enhance marketing capabilities.• Collaborated with cross-functional teams, including sales, product development, and customer service, to ensure alignment and achieve overall business objectives.

Shanghai City, China

• Worked with the Marketing Director to create content-related marketing activity, strategy, and production. Responsibilities include, but are not limited to web presence, e-newsletter, social media, analysis, search engine optimization, advertising, print materials and branding.• Managed the production of marketing materials including leaflets, posters, and flyers. This involves liaising with designers, and external agencies and arranging for the effective distribution of marketing materials to stores.• Oversaw the daily work of junior Marketing Department staff, ensuring the work is accurate, free of errors, produced in a timely manner, and aligned with overall department strategy.• Liaised with external partners.• Provided strategic support to other department staff for marketing coverage.• Developed team skills and morale, networked with others in the organization to support marketing activities.• Worked with Human Resources, Operations, Finance department for new and leaving staff marketing tasks.• Organized, strategically planned and executed ELG marketing and training events, including but not limited to seminars, professional development days, networking events, and open houses (30+ events).• Elevated ELG’s presence amongst the expat and local communities in Shanghai by representing it externally at community and professional events, including identifying, registering for events and networking with prospective clients.• Maintained office content at all of ELG's office locations.• Co-led the company's social committee and planned special events that aim to bring all the staff together.

Shanghai City, China

• Coordinated and implemented online content.• Represented ELG at external events.• Organized internal events (professional development day, student networking event, open house, family day...).• Supported social media management.• Produced internal marketing materials.• Supported the implementation of marketing guidelines.• Managed ELG’s website.

Shanghai City, China

• Assisted with the design of promotional materials (pull-up banners, flyers, business cards, name badges...).• Attended and supported organize charity events.• Provided photography and videography support.

Shanghai City, China

• Approached potential customers and prepared promotion proposals.• Organized two trainings per quarter.• Created English marketing materials.• Identified, registered and attended various networking events to identify opportunities and build relationships with potential clients.• Maintained ongoing relationships with prospective clients.

Pune Area, India

• Updated the company database.• Managed customers’ orders inside India.• Supported the daily operation of the office (scheduled and planned meetings and appointments, processed incoming and outgoing emails…).• Assisted with data entry, filing, and mailing.

Istanbul, Turkey

• Assisted in the coordination and execution of events.• Created, customized, and edited presentations.• Supported the marketing team in daily administrative tasks.• Helped distribute marketing materials.

Casablanca Morocco

• Co-worked with the import responsible for opening and managing import files.• Conducted visits to important customers. • Assisted with daily activities including the manipulation of data entry, reports/queries.

Mohammédia Prefecture, Morocco

• Managed the procurement activity for purchase orders.• Communicated and coordinated with the suppliers.• Handled the delivery orders.

Casablanca, Morocco

• Executed banking operations (checks and cash for deposit to accounts).• Ordered checkbooks for customers.• Monitored and responded to incoming support calls and emails.

Master In International Business, Baccalaureate + 5

http://www.esca.ma/

Master In International Business, Executive Management/International Business

Exchange Semester, International Business

Chinese Language Program, Chinese Language