Feng Zhang Email & Phone Number

Prague, Czechia

Prague, Czechia

Prague, Czechia

1. Work for various categories and brands, such as luxury sunglasses Luxottica, Barilla, energy brand Enel, etc.2. Leverage brand knowledge to evaluate brand performance over the year, such as brand aware, considerations, brand image performance.3. Analyze the data and interpret market trend and category changes versus last wave.4. Provide recommendations regarding brand strategy based on learnings.

Shanghai, China

1. Work for major client PepsiCo China, provide data analysis regarding consumer and market insights to help clients solve business requests.2. Engaged in Media effectiveness evaluation project, covid-19 market trend & Omnichannel analysis projects, etc.3. Be responsible for two accounts independently with annual revenue of 2 Million CNY, served PepsiCo with more than 5 Million CNY subscriptions yearly.4. Assist in top-level face-to-face presentation preparation, including presentation to PepsiCo APAC CMO.

Shanghai, China

1. Serve luxury industry client, such as Swiss watch brand Reservoir, Australian biochemical haircare brand A’kin, Swiss luxury jewelry brand Charriol.2. Plan and execute social media campaigns, such as Christmas Campaign, New Year´s Campaign and Valentine’s Day Campaign on WeChat, Weibo, Little red book to drive sales and generate business growth.3. Prepare proposals and quotations, helping overseas clients to build up their brand image as well as their social commerce platforms in China.4. Negotiate with MCN and Kols, co-working with them on several campaigns.

Shanghai City, China

1. Serve MasterCard Team by selecting and editing daily financial news release and organize internal reports.2. Collect and maintain social media trends and liaise with media contacts.3. Assist with campaign logistics and on-site events.4. Support the project account team and negotiate with clients.

Bachelor'S Degree, Film/Cinema/Video Studies

Bachelor'S Degree, International Journalism