Matthew Le Blanc Email & Phone Number

Milton, Ontario

- Strengthen and support brand awareness of CWBWF through various communication efforts across all platforms of engagement internally and externally.- Aid in developing and implementing communication plans that position the welding skilled trade and CWBWF to align with strategic goals.- Assist in producing, maintaining, and refreshing content on the website to reflect CWBWF's strategic goals, values, and mission.- Work with key partners to maintain deliverables, key messaging, and branding.- Develop, edit, and collaborate in the creation of program materials.- Support program hosts/recipients with communication needs, including media, marketing material, and deliverables.- Aid in drafting donor/investment agreements.- Prepare and develop stakeholder communications, including coordination of sponsorship strategies.- Assist in proposal and grant writing and editing.- Coordinate data/metrics collection that demonstrates reach and impact efforts.- Support government relations efforts.

Caledonia, Ontario, Canada

- Ghostwrote an autobiography detailing the life of Kyle Scott, a young man with cerebral palsy.- The project required the ability to turn someone else's thoughts into a cohesive story, impeccable information and project management skills, and conducting interviews that explored sensitive and emotional topics.- The autobiography was self-published with FriesenPress in January 2022.

Hamilton, Ontario, Canada

- Produce and manage engaging content for multi-channel distribution (videos, graphics, podcasts, blog posts, emails, etc.), earning 9,000 new organic followers.- Leverage a small team of videographers, photographers, and graphic designers to aid in creating large-scale projects.- Continuously strategize and evolve an editorial calendar to increase engagement and followers.- Collaborate with the hiring manager to develop compelling and persuasive recruitment material.- Record and publish two weekly real estate podcast shows and ensure timely delivery to radio station partners for airing across Southern Ontario.- Manage a modest advertising budget to boost high-performing social media posts for market penetration and brand visibility.- Build partnerships with local businesses for sponsorships and giveaways.- Provide social media training to real estate agents looking to increase their influence.

Markham, Ontario

- Team lead for conceptualizing and producing marketing materials (videos, brochures, posters, swag mockups, reports, etc.) and re-purposing them across the company’s social media accounts.- Project lead for the 2017 company-wide rebrand, which involved rebranding and redesigning all internal and external collateral, creating a new brand style guide, updating fleet vehicles and office signage, keeping the employee base up-to-date on the latest developments, and producing new client- and public-facing marketing materials.- Led the redesign and relaunch of www.bgis.com.- Full end-to-end creation of internal and client-facing corporate videos.- Produced four fully designed annual corporate social responsibility reports.- Wrote various communication materials for the company website, internal portals, news wires, and client-specific outlets as outlined by the communication plan.- Provided photography for headshots, major events, marketing collateral, etc.- Copy-edited and proofed all internal and external communications for the company.

Toronto, Ontario

- Solely responsible for the writing, editing, production, and distribution of Aecon’s award-winning publications One Magazine and How We Build Things Matters: Corporate Social Responsibility At Aecon.- The position required extensive interviewing and researching Aecon’s construction projects across Canada and social and environmental stewardship in the energy, mining, and infrastructure industries.- Supported the Business Development Major Bid Proposals Team with written content, editing, proofing, and formatting support for submission documents, RFPs, RFQs, etc.- Created content for and maintained the company-wide Intranet portal.- Translated and rewrote very technical and scientific information into easily understandable text for company marketing, business material, and social media channels.

Hamilton, Ontario

- Designed/branded communication pieces within visual identity guidelines in over 150 physician practices across Hamilton.- Created department-specific material for patient wellness workshops and groups.- Formulated a communications department process map to increase productivity and efficiency when requesting new communication material and off-site printing.- Coordinated and trained family health team staff and associates on the Yammer platform.- Instructed several InDesign training sessions for HFHT employees, covering basic operational techniques and topics such as consistency, readability and colour balance.- Recorded educational videos and tutorials distributed to patients and practices within the HFHT network for use at home or within the office.- Produced a quarterly newsletter containing human interest stories, organization-wide news, updates and success stories.- Assembled and designed 2012’s 24-page annual report, which outlined current and future initiatives, plans for quality improvement, financials and successes from the past year.- Monitored news sources and social media for health care and family health team-related content, keeping the organization informed of new developments within the health sector.- Aided in managing and updating communication materials for the HFHT website and Intranet using the Sitefinity platform.- Photographed and videotaped conferences, retreats and special events.- Provided on-site technical support for audio/video equipment during major events, such as the Annual General Meeting, and ongoing technical support for Yammer end users.- Created positive relationships and coordinated with practices and outside vendors within Hamilton.- Ensured all communication material had a consistent tone and voice that reflected the organization’s objectives and priorities.

Hamilton, Ontario, Canada

- Spearheaded a one-of-a-kind donor recognition interactive kiosk, allowing families to learn more about Ronald McDonald House and their role within the Hamilton community.- Interviewed families for personal testimonials used in newsletters, fundraising material, and within the interactive kiosk.- Used discretion when handling sensitive and confidential material surrounding children and their families.- Revised several key communication pieces and policies, resulting in tighter wording and increased readability.- Redesigned and launched RMHH’s new website, which created a more user-friendly experience with modern navigation and messaging.- Trained staff on the Sitefinity content management system, enabling them to update and publish content independently.- Provided photography for special events, construction updates and communication material.

Hamilton, Ontario

- Hired and managed a staff of ten journalists.- Chaired weekly story meetings to generate and explore ideas.- Produced written and visual content for the weekly publication, keeping Mohawk College’s student body and faculty informed of campus and local news.- Edited submitted material before publication deadlines.- Published and maintained stories on Satelliteonline.ca using the WordPress content management system.- Used a digital SLR and video camera to create multimedia content for online publications, creating alternative storytelling methods.

Hamilton, Ontario

- Responsible for producing print and broadcast content for the student-operated website and morning newscast. - Required the ability to meet deadlines and operate camera equipment.- Thorough knowledge of editing audio and video also necessary.

Hamilton, Ontario

- Responsible for pitching, pursuing and reporting on relevant story ideas about Hamilton and surrounding areas.- Published numerous news articles and feature stories online.

Journalism, Journalism - Print & Broadcast

Activities and Societies: The Satellite Newspaper, Ignite News, INDI 101Awards: - Received the Mohawk Students’ Association Satellite News.

Ontario Secondary School Diploma

- Successfully made it to the bus every morning until graduation.