• Worked on providing management services to the owners of hotels in Jaipur and Udaipur• Analysed the key areas where OYO can operate profitably and made deals above the hurdle rate for the city• Became the first person in the hub to bring in signing bonus from the hotel owners• Worked with owner’s CA and advocate to understand and help reduce impact of GST and TDS deductions• Worked with the transformation and operations team to launch the hotel under OYO’s brand

• Analysed past sales data across 32 cities to identify top 4 cities with maximum potential of growth• Conducted market survey of consumers, distributors and retailers in 4 major cities of North India• Selected major criterion for understanding the market as per the population of the selected cities• Analysed brand equity of Heritage Foods, Reliance and ‘Dairy Life’ to decide the branding strategy• Studied the marketing activities of the competitors and created a knowledge base… Show more • Analysed past sales data across 32 cities to identify top 4 cities with maximum potential of growth• Conducted market survey of consumers, distributors and retailers in 4 major cities of North India• Selected major criterion for understanding the market as per the population of the selected cities• Analysed brand equity of Heritage Foods, Reliance and ‘Dairy Life’ to decide the branding strategy• Studied the marketing activities of the competitors and created a knowledge base for Heritage• Analysed the effectiveness of marketing tools to increase the brand awareness of Heritage Foods Show less

The project is centered on Retail industry and involves analyzing the industry and working on retailers across the globe to bring out the key trends in terms of various business models, the key channels to reach the customer and the drivers that will affect the industry growth in the upcoming years