Heather Mcleod Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Integrated Marketing across Linear TV, Programmatic, Digital, OOH and Radio.
• Lead strategic planning and content management, aligning marketing initiatives to business objectives to deliver ROI/ROAS for insurance, retail, CPG and direct-to-consumer brands.
• Collaborate with experts across various departments to delivery against key performance metrics.
• Manage a team of Account Managers and Project Managers, while building a Project Management practice. GainShare Performance Marketing is an integrated performance agency, focused on gaining market share for clients..

• Linear TV and Digital Account Executive
• Responsible for multiple brands on an ongoing basis; end to end campaign management, integrated channel planning, foster strong client relationships to generate ongoing new business, data driven.
• Leading brand integrations and sponsorships in television, OOH, digital, and radio.
• Client billing and profit/loss management
• Evaluating and presenting strategy recommendations for client review.

• Linear and Digital TV buying
• Responsible for multiple brands on an ongoing basis; pre and post-buys, brand personas, and active in planning process.
• Managing brand integrations and sponsorships in television, OOH, digital, and radio.
• Client billing and maintenance.
• Evaluating and preparing media recommendations for client review.

Oakville, Ontario, Canada

Composed, edited and submitted press and media releases for various fundraising events, community campaigns and other United Way affairs.Managed social media (Twitter, Facebook), newsletter and e-blast message trackingCo-organized and executed the fundraising campaign “Paint the Town Red Restaurant Challenge”. I was responsible for contacting restaurants.

Waterloo, Ontario

Instructional Assistant for the second year teaching lab Cellular Biology: Form and Function, geared towards developing strong laboratory techniques, provide a greater understanding of the importance of cellular biology research and provide the students with an opportunity to conduct their own individual research projects. Instructed demonstrations of.

Port Carling, Ontario

Responsible for providing education to the general public on marine safety, safe boating, boating rules and regulations and provide detailed information on current water quality conditions. Throughout the summer months, Ambassadors travelled from dock to dock promoting the Muskoka Lakes Association and selling year long memberships. Ambassadors are.

Honours Bachelor Of Science, Biology, General

Learned complex laboratory techniques, gained advanced presentation, team building and research skills that can be applied to all areas of.

Postgraduate Diploma, Marketing/Marketing Management, General

Acquired advanced skills in writing marketing plans that analyze the unique challenge facing a firm, methods of conducting and.