Sr Technical Writer & Knowledge Management Consultant

Lead:• Develop, execute & manage global, multi-platform content strategy for human resources content to enable employee self-service.o Content inventory & audit tools and workflowo Content upload format & workflow for publication to Neocase Knowledge Baseo Content mapping by: Content type and file location Category and Sub-category  Content Owner and Subject Matter Experts Target audience (personalized content delivery by: role, region, locale) HR task & completion criteria (collaborate and define) Employee personao Multiple knowledge base governance processes Integrated publication, update, and archive request and validation processes Editorial review processes Annual content review & certify process Define workflow pinch points and back up support requirementso Intranet content template designs & integration processo Search optimization:  Keyword definition and resources  Coordinate meta data and content optimization between primary & service platforms SEO effectiveness track & tweako Define & socialize content brand by platform (policy, primary & related, summary & service, social, private)• Develop, execute & support training for all content strategy tools, workflows and processes• Create & execute workflow from Content Map by HR Task through content quality and gap analysis to content publication & improvement iteration with progress & impact tracking• Collaborate & define content feedback touchpoints, collection & analysis process• Define & execute content feedback integration process & impact tracking• Establish & integrate Google Analytics reporting for content effectiveness and engagement analysis with actionable insightsAssist:• Change management process for launch of HR employee self-service knowledge base & request system• Digital Experience Team member• Intranet Steering Committee & Core Work Group member

Assisted with:• Knowledge Management project definition • Knowledge Management vendor selection • EDGE site development and testing• Content creation and governance workflow definition, implementation and testing• Content migration planning, implementation and follow up• SEO research and implementation recommendationsLead:• Google Analytics and Google Tag Manager set up & reporting• Created and presented Search Engine Optimization training• Created and presented Google Analytics training• Created and presented Writing for the Web training• Initiated Content Effectiveness and Audience Engagement Analysis & provided team training• Provided content effectiveness consulting to content writers and content owners.

SDS, LLC Contract Assignment: US. Dept. of Energy - National Energy Technology Laboratory (NETL)Website: http://www.netl.doe.gov/• Set up Google Analytics account & installed tracking code• Created monthly website traffic reporting process, all report formats• Created & implemented reporting communication plan• Keyword research & site optimization recommendations• Website Redesign Project Team: taxonomy, content and SEO• Science Bowl Team: website user interface, content & SEO• Social Media Team member: campaign strategy & account administrator• CMS Specialist

Created and implemented custom online marketing strategies for a wide variety of small to medium sized business clients. Internet marketing strategies included:• Competitive analysis & summary• Keyword research• Organic search optimization of their website: visitor interface, site structure, tags, titles & content• Pay per click account & campaign set up; on-going analysis & optimization • Google Analytics account set up, source code & URL tracking implementation• Traffic reports design, analysis & strategy recommendations• Link building & Email campaigns• SEO copy writing & editing• Blogging & social media strategiesAchievements for Clients: As a direct result of my efforts, my clients:• Achieved Top 10 organic search rankings for relevant keywords on targeted landing pages• Gained significant increases in relevant organic and paid traffic• Improved click through rates and decreased cost per click in paid campaigns• Clients reported increased # of valid leads & decreased lead time• Clients reported increased sales and/or average per sale dollar value• Campaign costs remained within budget while cost per lead and/or cost per sale decreased.

Snyder Internet Marketing, Inc. created the just 4 family and friends online community and the just 4 family and friends HomeSITE product; an easy to personalize, password protected, personal website template that community members use to share family news, photos and special dates as well as other important information with loved ones in a safe, private and commercial-free environment. The HomeSITE template also featured a personalized gift reminder service.• Website design, product development & project management:o Created product & project definition, budget and scopeo Selected sub-contractors with appropriate skills to implement the projecto Defined & implemented optimized visitor interfaceo Created & optimized online text and video to support marketing and sales goals• Internet Marketing:o Defined integrated marketing strategy for product launcho Defined linking building, PPC and organic search strategyo Defined traffic reporting needs, analyzed statistics & optimized websiteo Gained an understanding of email campaign issueso Created a consistent brand image across both online & offline medium

Self-employed as a website designer / developer for small business websites: municipal, legal, medical services, construction, personal website & online photo albums

First elected to Council November 1997; Re-Elected November 2001• Borough Council President 2001; Vice President 2000• Committee Chairman: Buildings and Grounds, Newsletter, Website, Recycling, Cable TV• Committee Member: Sewer Rehabilitation• Council Representative to South Hills Area Council of Government (SHACOG)• President of SHACOG 2002; Vice President 2001o SHACOG committee member: Community Affairs, Recycling, Cable TVo Council Representative to Pleasant Hills Community Day Board: 1998, 1999