I believe that brilliant ideas, backed by science, are what life is all about. That, and dog walks.Behave London solves problems using behavioural science, chiefly in pensions, transport and pharma. I also help small business owners learn how to price.I also run the Women In Pensions meet-up which has over 500 members: www.womeninpensions.org. We do virtual meetings and drinks, depending on lockdowns and zoom tolerance…Likes: Funny people, good coffee, and books. And I can tell you why you’re more likely to buy a jam if I only give you three options to choose from (and a nice label). This is surprisingly illuminating. Dislikes: Useless systems, bad coffee, wasps. Pandemics. What I do: Writing, research, price psychology, marketing, branding, ideas, negotiation, training and I pet the dog. Not that I have a lot of choice about the last one. I try to make boring things a bit less boring, and explain complex problems in non-complex ways. I'm a fixer of things. A solver of problems. A perpetual microwaver of cold coffee. Feel free to get in touch and ask me questions.