Heather Mcdaniel Email & Phone Number

New York, NY, US

Greater New York City Area

Greater New York City Area

Greater New York City Area

- Managed brand media strategic planning, implementation, and budget management across CarMax US multi-channel National and Local initiatives - Led development of Local Market testing initiative to prove out increased media spend leads to sales and validate increased budgets for following year - Led CarMax’s yearly budget inflation exercise to inform.

Greater New York City Area

- Managed junior members of the team and guided them on projects and deliverables - Spearheaded data collection and analysis to inform future campaigns and track all data in one place for easy reference - Led planning and managed budgets for consumer card campaigns and new product launches across Print, Digital, National TV, and Sports Sponsorships (NCAA.

Greater New York City Area

Clients include: Golden Corral, StarKist Tuna, Ken's Salad Dressing, Franklin Templeton Investments, and Michelin Pylon Wiper Blades- Managed all account services such as status updates, added value, competitive, goals, buys, traffic and billing- Prepared and presented the history of media for the Lehman College Marketing Club to foster interest in the.

Greater New York City Area

- Coordinated the August MMS networking trip to New York City for 120 attendees. Established corporate contacts for site visits at Ogilvy, Accenture, Bloomberg and Macquarie Capital. Planned housing and venues to host student events all within a fixed budget.- Designed surveys using Qualtrics and developed ideas on how to improve student services..

- Planned and orchestrated the recruiting schedule and related changes with undergraduate reps.- Developed marketing strategies and teams to effectively reach and communicate with prospective students.

- Supported and enhanced business relationship by monitoring Web Services Department's interactions with customers and relevant services offerings to meet their needs. - Produced summary decks of findings and presented these to management team; results will be incorporated into new company initiatives to achieve higher client satisfaction and subsequently.

Conducted genetic study related to oral health for The University of North Carolina, Chapel Hill Dental School. Results are being incorporated into a report which will be published by the school.

- Led store associates in meetings on communication and customer service improvements. - Supported associates on the sales floor to ensure efficiency, customer service, and growing sales. - As a sales associate, I provided customer service by advising clients on products and facilitating their purchases at the cash wrap. - Conducted inventory management.

Collaborated with faculty, staff, and students to organize graduation diplomas for departments, process transcripts for students, and complete general office tasks.

Professional Studies, Spanish Language And Literature

Mms - Master Of Management Studies, Foundations Of Business

Activities and Societies: MMS Admissions Ambassador Marketing and Communications Chair, Marketing Club, International Business Club.

Bachelor Of Arts, Communications

Activities and Societies: Students Today Alumni Tomorrow Society, Pre-Professional Club, Pre-Dental SocietyMinors in Business.