Heinrich Louw. Fcim Email & Phone Number

Warrenpoint, Northern Ireland, Gb

Newry, Northern Ireland, United Kingdom

In my current capacity at ADI Europe, I manage the European content strategy, ensuring the development and execution of engaging marketing content across multiple languages and localised for diverse countries. This entails overseeing the development and rollout of compelling material for digital marketing campaigns, account-based marketing initiatives, customer education and social media platforms.

Manchester, United Kingdom

Specialist Marketing and Communications Consultancy with representation in Europe and Africa, focused on helping high tech engineering and manufacturing businesses to develop and execute their marketing plans. Key clients included Torishima Service Solutions Europe, Pressed In Time Commercial Laundry and Johnson Controls EU Fire Detection.

Manchester Area, United Kingdom

Marketing contractor for Fire Detection business unit, EMEA

Manchester, United Kingdom

Lead the regional Marketing Communications Team for EU&AF in the development and delivery of strategic marketing programs related to product line expansions, market segment growth and revenue increases -Sustained strategic marketing activities resulted in 7,8% YOY growth. Identified and implemented marketing communication best practice across the region and across the fire suppression technology product portfolio which included:1. sprinklers and valves, 2. (pre-) engineered gaseous fire suppression systems, 3. water mist, 4. foam and portable extinguishers.

Dubai, United Arab Emirates

Championed direct Commercial and Channel Marketing strategies for the Middle-Eastern and African markets. Highly targeted and niched marketing strategies contributed to a CAGR in MEA region which exceed the growth rate in American markets by 3,5%. Significantly raised the company brand profileby developing and leading regional marketing communications focus, thereby ensuring that regional marketing synergies were leveraged properly and marketing opportunities were capitalised on. Ensured that effective marketing content was delivered to key market segments within the water pump manufacturing, supplying, installation and pump servicing markets, as well as water treatment and water engineering industries.

Johannesburg Area, South Africa

I was responsible for significantly elevating the Xylem brand in the region (after a re-brand from ITT to Xylem in 2012). I championed Xylem's 'digital transformation', which included developing, deploying and managing the digital, online, social media and content marketing channels / platforms and strategies for the business.A strategic marketing role in which I was responsible for the full marketing and communications function for Xylem Water Solutions in Sub-Saharan Africa.

New Zealand

The key focus of this Trans-Tasman role was to set up and structure the New Zealand marketing division of PMP Ltd (Australasia) and ensure integration of marketing activities with the Australian team: -The development and implementation of the strategic marketing plan in line with the PMP Group objectives and budget, and obtaining stakeholder buy-in.-Planning and executing marketing initiatives in line with PMP Group and Business Unit objectives.-Ensuring brand consistency at Group and Business Unit level.-Manage all corporate events and sponsorships to create brand exposure and to engage customers.-Develop social media marketing strategy for business units/ products / services

New Zealand

Strategic business to business marketing role:• Develop and execute marketing plans and tactics• Develop quality content for use in tenders, bids, reports and proposals, and manage version control of all documents• Write and produce tenders, bids and proposals in conjunction with the regional sales managers• Maintain client database and manage CRM activities• Develop all marketing and sales tools, both in printed format and web-based, ensuring brand consistency throughout all media• Maintain website and ensure content is current, manage statistics and monitor business generated from it• Explore and deploy branding and sponsorship opportunities

Auckland, New Zealand

Business to business marketing solutions.Contracting role.Offered strategic guidance in terms of refining the company’s product value propositions for SMEs and the appropriate marketing channels to use.

New Zealand

Reporting directly to the sales and marketing director, my role focused on developing strategic marketing plans for each business unit (Water, Mechanical & Environmental, Building, Civil Works). Market research was conducted in each of the key operating areas in terms of competitors, macro-economical, technological and other influencing factors to arrive at the best strategy for each unit.A big emphasis was placed on case study development, content marketing, educational seminars, publishing papers and having speakers at conferences – we won a $1 million contract in the same year for a water purification facility

My initial role focused on developing ‘packaged offerings’ in the retail banking sector (commissioning preliminary market research, interpretation, value proposition development and go-to-market strategy). After that I was moved into the mobile banking business unit (reporting directly to the COO), as part of the team tasked with launching FNB’s mobile banking application, which was the pioneering product in the banking industry at the time; role remit was writing research brief, commissioning preliminary market research, interpretation and identifying market segments, prioritizing segments, strategy development & obtaining sign-off, execution & roll-out of multi-channel marketing campaigns, measurement and reporting back to executive. Multi-channel marketing campaigns.

Johannesburg Area, South Africa

Drive new product development in the B2B product suite.Role scope:• Conduct all preliminary market research/ competitor analysis / SWOT/ PEST• Do product feasibility studies, potential revenue forecast and build the business cases for new products• Drive product development, commercialisation process and go to market strategy, • Advising clients (predominantly in the banking and financial services arena on how to deploy the products I was responsible for in their own marketing and acquisition strategies. In this role I was reporting directly to the Commercial Product Director

Johannesburg Area, South Africa

I was approached for this role to drive the launch of a brand new Vehicle Finance and Insurance business venture – a joint venture between the Automobile Association of South Africa and one of the largest retail banks in South Africa, First National Bank. Reporting directly to the General Manager at the time it was my remit to interpret primary market research data and build the launch strategy based upon that. Role scope: • Brand establishment and positioning (full above, below and through the line campaign)• Developing marketing systems, including scoping IT integration to capture marketing metrics at the top end of the funnel • Full campaign roll-out, measure and report back to the Executive

Johannesburg Area, South Africa

Responsible for doing end-to-end strategic marketing plans and consulting to executives of various client companies. Role focussed on:• Conducting market feasibility studies, including full competitor, SWOT and PEST analysis.• Strategic plan development (including 'tourism product' and destination conceptualisation, tourism route integration and strategic marketing plan development)• Presenting to executives and facilitating roll-out of marketing plans for client companies

Fellow

Certificate In Digital And Online Marketing., Digital Communication And Media/Multimedia, C

Social Media Marketing

Bcom (Hons), International Marketing

Specialised in International Marketing, Strategic Business to Business Marketing, Direct Marketing and Marketing Channel Development.

Diploma - Management Development, Management Development

Bcom, Marketing

Specialisation in multi-tier marketing, B-2-B, B-2-C, Marketing, Food and hospitality management, Human capital management.

Bsc, Agricultural Engineering

Specialisation in agricultural and food process engineering, food product development, agricultural economics, produce logistics.

Fellow Of The Cim