Helen Potter Email & Phone Number

Seattle, WA, US

Greater Duwamish Area

Greater Duwamish Area

• Leading the King County American Asian Native Hawaiian Pasifika (AANHP) Affinity Group as a co-chair, partnering with the co-chairs of the other affinity groups and the Office of Equity, Race, and Social Justice in.
• Coordinating virtual and in-person gatherings centered around collectively creating and defining an AANHP identity through discussion, debate, and learning
• Working to facilitate, lead, and coax out what a collective AANHP identity feels and looks like in practice, taking into account similarities as well as our differences, and exploring and creating shared identity first.
• To learn more about our ethos, visit: https://kingcounty.gov/elected/executive/equity-social-justice/King-County-Affinity-Groups.aspx

Greater Duwamish Area

• Overseeing project and contract management, partnerships, digital promotion, marketing, & budget for the King County Parks and King County Metro transit to nature partnership, Trailhead Direct
• Leading equity- and community-centric projects around equitable park access, safety and belonging, and transit connections to nature
• Spearheading a cross-departmental new pilot program promoting King County Metro's Community Van service to expand hands-on support, in-language resources, and funding for transit to nature connections based on.
• Building and maintaining relationships with community-based organizations, non-profits, and other King County departments to improve existing program and implement new programs to better serve community members who.
• Managing the King County Parks digital brand, partnering with those managing the newsletter, blog, department-level social, grants, & beyond to create online community through thoughtful, engaging, transparent, and.

Greater Duwamish Area

• Collaborating with the staff and board members to further the goal of decolonizing the non-profit sector, support collective justice through anti-racism education, and build transformative relationships within Seattle.
• Re-shaping and re-defining what a non-profit can look like from top to bottom when approaching work from a pro-Black, trauma-informed, distributed leadership lens
• Partnering with board and staff on creating ways to intentionally approach Seattle Works' day-to-day work, fundraising, budgeting, mission, values, and bylaws, and creating and enacting systems of accountability all.
• Lending my project management, storytelling, relationship marketing, writing skills to gathering and furthering the creation of change in the Seattle area through our work, as well as telling the story of Seattle.

Greater Duwamish Area

• Increased engagement 100x on Facebook, 3x on Twitter, and 2x on Instagram during my time
• Managed social content and copy across Facebook, Twitter, Instagram, and LinkedIn
• Owned and crafted day-to-day social strategy as well as project and launch-specific strategy
• Wrote copy and created simple graphics with PhotoShop and Illustrator, shaping the brand voice, image, and persona
• Built processes and A/B tests, working cross-functionally with design, copy, content, and media to execute
• Performed post-mortem analysis on tests or initiatives, assessing data to present main conclusions to leadership

Greater Duwamish Area

• Managed design, development, and production of all Leafly branded product, from apparel & merchandise, to in-store goods, to promotional marketing materials and more
• Project managed internal stakeholders across all affected divisions and vendors along with directly owned work
• Rebuilt processes and process documentation from the ground up, troubleshooting and refining along the way based on real-time feedback
• Orchestrated and oversaw company internal ordering and fulfillment systems as well as the warehouse with the assistance of the Warehouse Coordinator
• Owned the Leafly shop, digging in and organizing a complete site and merchandise refresh, new product drops, and brand & imagery update
• Worked cross-functionally with every team in the company, executing market and event launch merchandise and distribution plans

Greater Duwamish Area

• Owned and maintained vendor relationships, planning the China team's sales event calendar with consideration to vendor capabilities, sales data, and knowledge of production capability
• Conducted product development and cost negotiation to build out a cohesive product line
• Worked with the social team to plan Facebook Live events to amplify certain trending products to drive sales and engagement
• Guided the sourcing team in discovery of trend products, providing feedback to help scope out new product and close vendor deals
• Coached and trained a new in-country sourcing team, including the design of a robust curriculum to help support distance employees
• Analyzed sales, competitor, and trend data to create reports to share with vendors to drive sales improvement

Shenzhen, Guangdong, China / Greater Duwamish Area

• Launched new division within the company as employee 1 in the China headquarters
• Worked cross-functionally with all teams in the company as well as executives to establish a mode of operation, develop team strategies, train and manage new hires, and execute process improvements
• Developed a trend product specifically for the holiday season that drove 75% of the team revenue goal, helping exceed our projected goal in the first year of operation by 200%
• Sourced new vendors across all product divisions and conducting outreach to bring trends and new product to the site
• Built brand awareness, forging new relationships, onboarding and troubleshooting with vendors
• Negotiated based on like-product analysis, historical data, and merchandising knowledge to achieve ideal launch assortment

Greater Duwamish Area

• Stepped in as an interim buyer, managing the largest vendors in both divisions to their strongest historical sales performances to date
• Analyzed vendor performance monthly, working with them to plan assortments to achieve monthly goals
• Managed sales event cadences, maintaining a timeline and holding vendors accountable for all deadlines
• Onboarded, trained, and coached junior Assistant Buyers

Greater Duwamish Area

• Concepted all campaigns and promotions for the online store, coordinating projects across categories with tech, creative, and marketing teams to take ideas from brief to launch
• Owned product merchandising of all campaigns and promotions, as well as the online store
• Managed the brand voice across all platforms, including an overhaul and update of content at the time
• Produced original written and visual content on a regular basis for the blog
• Communicated daily with the fulfillment team, maintaining and troubleshooting fulfillment and warehouse operations
• Served as a subscription specialist, troubleshooting with customers and resolving issues independently

Bachelor Of Business Administration (Bba), Marketing And International Business

Activities and Societies: Certificate of International Studies in Business (Chinese Track)

Intensive Chinese Study

Studied for a summer in an intensive course, achieving reading, speaking, and writing proficiency through the university 400 level.