Heather Mansfield Email & Phone Number

Remote Based In Nc

Serve as lead content designer for Meta's Experiment products including A/B Testing, Brand Lift, and Conversion Lift, which drive revenue by enabling advertisers to improve ad performance through experimentation.Collaborate closely with cross-functional teams to scale products and ship features that meet business goals and advertiser needs. Drive cross-platform initiatives with a specific focus on providing clear and cohesive user experiences that align with Meta content standards.Influence strategic product decisions and roadmaps in partnership with product leads, data science experts, UX researchers, product designers, and engineers.Publish a weekly update to help the team understand which levers are driving revenue and where we can best focus our efforts to create impact.Lead efforts to increase the efficiency and effectiveness of content design, including working to create a culture of content experimentation and training content designers on Figma.Onboard and mentor new and junior content designers to help them understand our processes, apply content best practices and standards, and improve their skillsets.

Raleigh-Durham, North Carolina Area

Managed a growing team of 6 content designers who were part of Fidelity's Health Care Group.Drove a strategic initiative to dramatically simplify our current online health care experience, which required collaborating across products and aligning with leadership.Led content development for high priority health care experiences, such as an online tool that enables customers to choose the right health care plan.Partnered closely with cross-functional teams, including UX research, product design, and engineering to help ensure we addressed the right customer problems and offered optimal solutions.Created content that explains complex health care concepts in an easy to understand way and aligns with the Fidelity brand voice, editorial standards, and legal requirements.

New York, Ny

Crafted brand strategies that helped clients define their brand, voice, and personality and guide their marketing efforts.Developed concepts for digital marketing campaigns to meet specific goals, such as customer retention or acquisition. Created website content strategies based on current state assessment, research, competitive analysis, and subject matter expert interviews to help improve the user experience and increase engagement.Wrote copy for various marketing channels, including websites, articles, online advertising, search ads, digital video scripts, and brochures. Clients: Yummie by Heather Thomson, Biomedical Research Alliance of New York (BRANY), CITI Program, Purl Soho, First Quality, Erno Laszlo, Olie biologique, Champion Nutrition, IPS Worldwide

Helped clients define their brand voice and execute it consistently across all marketing channels. Developed content for digital and print communications including websites, social media platforms, email, content marketing articles, and brochures. Clients: ASPCA Pet Health Insurance, Wells Fargo, Hooper Holmes, Classic Shapewear, Danza Vita

New York, Ny

Led a cross-functional team to develop websites and digital marketing campaigns for clients. Created brand books and style guides to ensure creative work consistently supports the brand. Clients: Bank of America, Verizon Wireless, Computer Associates, Johnson & Johnson, and Unilever

New York, Ny

Wrote web content, brochures, case studies, style guides, and articles, and helped create brand and identity guidelines for clients.Managed the development of proposals and established processes to facilitate their creation.Clients: American Express, Dupont, Berklee College of Music, Cordis, Dupont

New York, Ny

Worked with cross-functional teams to develop websites and digital marketing programs for clients.Crafted content strategies that established the voice and content of client websites.Clients: Citibank, Prudential, Chase, Hallmark

New York City

Worked with the Research Technology team to help develop proprietary applications and write technical specifications, online help, user manuals, and quick reference guides. Trained employees in the US, UK, and Asia on these applications.

Masters, English

Worked in the electronic text center of the library developing websites and online resources.

Ba, English

Activities and Societies: Graduated with High Honors, Completed Rutgers Honors Program