Heather Mansfield Email and Phone Number
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15+ years experience in UX content design, storytelling, digital marketing, and brand strategy. I'm a strong team leader and collaborative partner who is passionate about creating simple and cohesive experiences that empower users and exceed business goals.
Meta
View- Website:
- metadownhole.com
- Employees:
- 5
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Content DesignerMeta Feb 2022 - PresentRemote Based In NcServe as lead content designer for Meta's Experiment products including A/B Testing, Brand Lift, and Conversion Lift, which drive revenue by enabling advertisers to improve ad performance through experimentation.Collaborate closely with cross-functional teams to scale products and ship features that meet business goals and advertiser needs. Drive cross-platform initiatives with a specific focus on providing clear and cohesive user experiences that align with Meta content standards.Influence strategic product decisions and roadmaps in partnership with product leads, data science experts, UX researchers, product designers, and engineers.Publish a weekly update to help the team understand which levers are driving revenue and where we can best focus our efforts to create impact.Lead efforts to increase the efficiency and effectiveness of content design, including working to create a culture of content experimentation and training content designers on Figma.Onboard and mentor new and junior content designers to help them understand our processes, apply content best practices and standards, and improve their skillsets.
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DirectorFidelity Investments May 2017 - Feb 2022Raleigh-Durham, North Carolina AreaManaged a growing team of 6 content designers who were part of Fidelity's Health Care Group.Drove a strategic initiative to dramatically simplify our current online health care experience, which required collaborating across products and aligning with leadership.Led content development for high priority health care experiences, such as an online tool that enables customers to choose the right health care plan.Partnered closely with cross-functional teams, including UX research, product design, and engineering to help ensure we addressed the right customer problems and offered optimal solutions.Created content that explains complex health care concepts in an easy to understand way and aligns with the Fidelity brand voice, editorial standards, and legal requirements. -
Partner & Creative DirectorTruth Nyc Jun 2011 - May 2017New York, NyCrafted brand strategies that helped clients define their brand, voice, and personality and guide their marketing efforts.Developed concepts for digital marketing campaigns to meet specific goals, such as customer retention or acquisition. Created website content strategies based on current state assessment, research, competitive analysis, and subject matter expert interviews to help improve the user experience and increase engagement.Wrote copy for various marketing channels, including websites, articles, online advertising, search ads, digital video scripts, and brochures. Clients: Yummie by Heather Thomson, Biomedical Research Alliance of New York (BRANY), CITI Program, Purl Soho, First Quality, Erno Laszlo, Olie biologique, Champion Nutrition, IPS Worldwide -
Content StrategistFreelance Contractor Jul 2006 - May 2017Helped clients define their brand voice and execute it consistently across all marketing channels. Developed content for digital and print communications including websites, social media platforms, email, content marketing articles, and brochures. Clients: ASPCA Pet Health Insurance, Wells Fargo, Hooper Holmes, Classic Shapewear, Danza Vita
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Creative DirectorFcb Global Apr 2003 - Mar 2006New York, NyLed a cross-functional team to develop websites and digital marketing campaigns for clients. Created brand books and style guides to ensure creative work consistently supports the brand. Clients: Bank of America, Verizon Wireless, Computer Associates, Johnson & Johnson, and Unilever -
Senior WriterSiegel+Gale Apr 2002 - Apr 2003New York, NyWrote web content, brochures, case studies, style guides, and articles, and helped create brand and identity guidelines for clients.Managed the development of proposals and established processes to facilitate their creation.Clients: American Express, Dupont, Berklee College of Music, Cordis, Dupont -
Content StrategistSapientrazorfish Sep 1999 - Mar 2002New York, NyWorked with cross-functional teams to develop websites and digital marketing programs for clients.Crafted content strategies that established the voice and content of client websites.Clients: Citibank, Prudential, Chase, Hallmark -
Lead Technical WriterMerrill Lynch Feb 1998 - Sep 1999New York CityWorked with the Research Technology team to help develop proprietary applications and write technical specifications, online help, user manuals, and quick reference guides. Trained employees in the US, UK, and Asia on these applications.
Heather Mansfield Skills
Heather Mansfield Education Details
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English -
English
Frequently Asked Questions about Heather Mansfield
What company does Heather Mansfield work for?
Heather Mansfield works for Meta
What is Heather Mansfield's role at the current company?
Heather Mansfield's current role is Content Designer at Meta.
What is Heather Mansfield's email address?
Heather Mansfield's email address is he****@****ity.com
What is Heather Mansfield's direct phone number?
Heather Mansfield's direct phone number is +191737*****
What schools did Heather Mansfield attend?
Heather Mansfield attended Penn State University, Rutgers University.
What skills is Heather Mansfield known for?
Heather Mansfield has skills like Content Strategy, Copywriting, Digital Marketing, Email Marketing, Creative Direction, Digital Strategy, Editing, Online Advertising, Social Media Marketing, Blogging, Marketing, Seo.
Who are Heather Mansfield's colleagues?
Heather Mansfield's colleagues are Quinn Benton, Natalia Osorio Morales, Bilal Ahad, João Gabriel Amorim, Richard Lim, Kate Andre, Betty B.
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Heather Mansfield
Atlanta, Ga7havas.com, brownbagmarketing.com, hugeinc.com, gmail.com, brownbagmarketing.com, bounteous.com, brownbagmarketing.com5 +167823XXXXX
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Heather Mansfield
Collaborative, Authentic Leader - High Eq | Visionary, Strategic Thinker And Communicator | Community Engagement | Process & Program Improvement | Lifelong Learner Committed To Helping Others ThriveMilwaukee, Wi
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