Heather Marks Email and Phone Number

• Have fun! It is the toy industry and if we aren't having fun we are doing something wrong!

• Large scale project management including launching of the Rubber City Classic Brand and execution of bi-yearly consignment classic car auctions.• Develop, manage, and execute marketing and communication strategies for the company including, but not limited to: print (fliers, sales support materials, press releases, and signage), digital communications strategy (website content, e-newsletter multimedia presentations, and social media) and public appearances (public events, TV appearances and radio interviews) raising the levels of customer acquisition and retention. • Act as a brand manager ensuring brand consistency.• Provide outstanding customer service, building, fostering and maintaining loyal client base, and providing clients with service/product knowledge.• Build customer loyalty through interacting regularly with customers, buyers and sellers, to better understand their needs and advocate development of integrated business strategies that build stronger customer loyalty. • Manage day-to-day relationships with outside strategic partners and vendors for maximum efficiency.• Budget management and contract negotiating for brand and strategic partners' individual campaigns.

• Planned and executed marketing events, lead generating campaigns, email campaigns, joint marketing efforts with partners, advertising, and other presentations.• Managed all social media and PR functions building and fostering relationships with digital users, print, broadcast, Internet, and reporters.• Generated copy/content for press releases, brochures, presentations, and other strategic initiatives communicated via online and offline channels.• Large scale project management included, but not limited to the launching of four new brands, large scale auctions at the I-X Center, and management of a production crew filming for Discovery Network.• Ensured brand consistency across all marketing, communications, and product development efforts driving the connection of the individual brands to the master brand.• Managed day-to-day relationship with outside partners and agencies.• Managed the marketing budget, agencies, and vendors for maximum efficiency.• Managed website development of content for all KIKO brands.

• Provided leadership and direction to advertising team.• Responsible for production and implementation of print advertisements, radio commercials, internet promotions, television commercials, direct mail pieces, and news releases for upcoming events.• Managed production, printing and mailing of bi-monthly in-house tabloid publication with all upcoming company events.  Publication is mailed to approx. 12,000 people. • Ensured that all advertising met legal requirements.• Liaison with in-house clients, partners, and staff to expedite client initiatives. Procured appropriate sign offs internally and externally.• Monitored all project timetables and kept all projects moving toward completion.• Ensured customer service level for in-house agents using the advertising dept.• Managed digital printing equipment serving as a key operator.• Managed external promotional printing including pricing, stock selection and design.

• Coordinated with sales agents to design and implement an advertising plan for upcoming events. • Developed proposals for services and budget estimates.• Responsible for placement of print advertisements, radio commercials, internet promotions, and television commercials for upcoming events.• Managed all facets of direct mailings including direct mail list purchases, printing, and mailing.• Managed layout and proofing of bi-monthly tabloid publication. • Adapted copy writing style to print media, TV, radio, brochures, newsletters, magazines and news releases.

• Supported Midwestern Account Coordinators. • Researched publications for potential runs.• Researched past campaigns by clients.• Prepared employment advertising.• Scheduled publication runs for advertising.• Submitted advertising to various publications for runs.

• Managed the layout and design of newspaper. • Produced proofs and advertisements for advertisers running in the newspaper.• Handled scanning and digital processing of photos. • Ensured publication was press ready.• Produced designs and typesetting for print shop clients.• Managed outsourced jobs for invitations, business cards, and other jobs that were not produced in-house.