Heather Mathis Email & Phone Number

Urbana, Il, Us

• Work closely with ACES OAP and OMC’s marketing and creative services director to attract and communicate with students during all phases of undergraduate recruitment,including the annual communication plan with ACES OAP, campus-level Admissions, and the Office of Strategic Marketing and Branding.• Manage the college-level planning process for the University of Illinois Foundation annual mass communications plan and support departments/unit as they communicateappropriately with alumni/donors.• Coordinate the production and distribution of the regular ACES newsletter that reaches tens of thousands of people, including faculty, staff, and alumni/donors.• Distribute work to digital marketing coordinator for timely and successful execution.• Collaborate with creative and other teams responsible for conceptualizing, planning, and producing print and electronic marketing efforts for a range of audiences andobjectives.• Provide consulting services to assist with the coordination of marketing strategies for academic departments and other college units.• Work with department marketing liaisons to obtain, deliver, edit, and optimize all marketing and recruitment projects, including collaboration on marketing strategy.• Create, manage, and monitor digital advertising campaigns and content development with regular reports on how campaigns performed and how/if to repeat them.• Coordinate with departments to develop marketing materials necessary for events and tracking follow-up activities to measure results of the event (ROI).

College Of Aces, Office Of Marketing Communications

• Write and develop marketing content for college• Create, manage, monitor, and develop content for social networks ensuring alignment with college and campus standards, policies and rules of engagement• Plan and manage department events• Develop blogs, videos, webinars, and infographics• Update and manage department websites• Meet budgetary objectives and make adjustments to project constraints based on financial analysis

Educational Publishing, College Of Aces

• Provide leadership in planning and creation of educational materials for publication• Serve as board member on IAVAT curriculum advisory committee and conduct focus groups with high school teachers to improve/develop curriculum• Plan and execute career development events for 2,500+ students• Serve as liaison between college communication office and warehouse• Generate storyboards, workflows, wireframes and mockups for video production• Creatively design page layout, illustrations, and logos for printed material and digital media and ensure compliance with University and College design standards• Collaborate with content specialists, authors, writers, and editors to prepare publications according to publication deadlines• Manage the development and implementation of a wide range of media delivery formats for educational materials, including tablet and smartphone applications• Advise content specialists, authors, writers, and editors in design both creatively and technically needed to accomplish necessary tasks• Prepare files, write specifications, and bid materials for print to service bureaus• Prepare reprint orders and keep records of all printed materials to track projects and achieve competitive pricing for future projects and reprints• Contribute original photography and illustrations as needed to create highqualitypublications• Estimate cost and timelines for producing publications and record time used for each specific project• Organize, arrange, back up, and archive all publications for future use• Manage and maintain the technical aspects of the hardware and software as required and request print supplies as needed• Hire and supervise interns

Urbana-Champaign, Illinois Area

Charged with consolidating marketing materials and standards across 17 nationwide offices (500+ employees) including: advertisements, brochures, newsletters, presentations, press releases, proposals, signage, social media and stationary. • Leading the rebranding efforts of recently acquired Champaign Foth Infrastructure & Environment, LLC office • Revamping all marketing materials for new Champaign, IL, Denver, CO and Claremont, CA office locations • Chair on special events committee for holiday parties, birthdays, lunches, golf outings, conferences, receptions, etc. (recruit sponsors and volunteers, prepare marketing material and press releases when applicable) • Administer internal communications to update employees about projects won, new hires and exciting events • Manage, maintain and implement corporate social media (Facebook, Twitter, LinkedIn and Youtube) • Develop, monitor and maintain company websites via Drupal and Google Analytics (overhaul to come Spring 2015)• Prepare proposals, statement of qualifications, resumes, submittals and presentations for new projects and awards• Head the company’s local presence with the Chamber of Commerce (attend events and encourage participation) • Organize and attend career fairs in search of new employees (12 annually) • Hire, supervise and mentor interns (one per semester) • Manage client database with Vision (over 60,000 contacts) and send weekly email blasts via constant contact • Facilitate bi-weekly corporate marketing meetings using WebEx

Champaign, Il

Deliver comprehensive marketing and communications tactics geared toward specific audiences that include: press releases, newsletters, website content, social media, advertising, invitations, signage and presentations.• Conduct market research to identify and serve target markets using analytics• Redesigned the land auction and farm management company image upon hire from the ground up, including: new company website, logo and all stationary and promotional materials• Established, launched and currently maintain social media strategies to stimulate company growth and advancement using Twitter, Facebook and Flickr• Manage print production four-color project content and generate press releases, brochures, newsletters, email blasts and ads (approx. 250 press releases, 30 brochures, 2 newsletters, 46 email blasts and 500 ads in 2013)• Successfully managed marketing budgets of $100k ($80mil auction) and $50k ($17mil auction) in 2013• Plan events such as: auctions, trade shows, golf outings, holiday parties, lunch and learns, company trips, etc.• Maintain client relations and databases with the aid of Salesforce and Constant Contact (over 50,000 contacts)• Recruit and supervise interns

Urbana-Champaign, Illinois Area

• In Charge of running and facilitating practice.• Role model for young aspiring volleyball players, etc.• Identify areas of improvement and implement all changes.

Urbana-Champaign, Illinois Area

• Preparation of marketing proposals, presentations, and submittals. • Gather information about prospects and participate in proposal strategy in support of firm’s principals and other marketing professionals. • Development and maintenance of all marketing resource materials – brochures, data, slides, photographs, files, and client database. • Complete government forms, client questionnaires, and statements of qualifications. Coordinate, assemble, and prepare materials for client presentations and interviews, in accordance with corporate image program and desktop publishing guidelines. • Maintain back-up data on project and office personnel; assure that resume file information is current, accurate, and appropriate. • Responsible for all group mail-outs; maintain mailing lists. • Prepare status reports on marketing efforts. Assist with conference/seminar presentations.

State Of Illinois

Assisting the Head Coach in planning, managing and evaluating all aspects of the high school volleyball program. Planning, managing, and evaluating this sports program will require the Assistant Coach to: teach, train, condition, and coach all team members on the team.Essential Responsibilities: • Teach theoretical skills such as match psychology and match preparation. • Demonstrate and teach advanced volleyball skills. • Mentor and advise students on personal health and academic matters. • Assist with strength training and nutrition programs. • Assist with team schedule and travel. • Assist with scouting opponents. • Assist with fund-raising. • Assist with summer activities.

Davenport, Iowa Area

Assisted the marketing department in executing daily tasks• Designed volleyball, basketball and football schedule posters• Managed game results on athletic website• Worked mens and womens basketball games• Coordinated campus tours for recruits

Davenport, Iowa Area

Helped shape the marketing department from the ground up as the organization was founded in 2006.• Designed and wrote all game flyers, posters, advertisements and press releases• Photographed games, maintained the team website and managed social media pages• Planned and executed half time shows and give aways• Organized community service projects