Understood business requirements and KPIs, created analytical hypotheses and identified solutions.Modeled and demonstrated story-telling through data and communicated clearly with staff levels.Identified patterns and trends in large data sets and provided actionable insights to executive leadership from the sales, marketing and technology organizations.Directed large, complex database systems and architectures and used structured and unstructured data with diverse analytics methodologies and approaches.Mentor and coach direct reports, providing feedback, training and addressing performance issues.

Monitored trends in digital marketing landscape and adjusted strategies accordingly across the AT&T Business Digital product portfolio.Developed data driven narratives with overall strategy recommendations.Established and maintained relationships with key stakeholders to deliversuccessful execution of marketing initiatives.Devised content strategy to effectively engage target audiences and improvedigital utilization.Analyzed and reported on KPIs to validate and demonstrate success ofmarketing campaigns.

Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.Fostered a culture of comprehensive documentation, including detailed regression analysis for predictive offer modeling.Planned new product external launch and release while managing cross- functional implementation of plan.Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.Generated $219M incremental revenue as part of $383M digital revenue goal.

Manage business offers from ideation to implementationDevelop marketing and communication strategy for sales on AT&T’s business platformCoordinate with finance, catalog, marketing and business teams to ensure online offers are launched and meet required deadlinesCross functional alignment with multiple sales channels for a streamlined customer experienceRestructured data tracking process for online offers, hard good and soft good productsGenerate offer fulfillment instructions in HTML for web implementation

Created a storyboard for videos during pre-production processProduced video for consumption across different media platformsConsulted with project lead during the pre and post production processesProvided non-linear video editing for finished video project using Apple and Adobe software

Top-performing specialist with $328,000 net sales after first year of employment resulting in a 25% increase by my second year. As a result of my high performance in sales, I was promoted to New Student Director where I trained junior staff to have a 100% increase in their front department sales. In this position I also conceptualized and organized an annual charity event that resulted in $12,000 revenue for Big Brothers and Big Sisters of Snohomish County.