- Develop and deploy strategic PR, influencer, social, and content marketing strategies across earned, owned, and paid channels for healthcare and tech brands, driving thousands of leads for clients and raising brand awareness- Serve as the strategist and client relationship manager on key accounts, managing significant budgets- Lead media relations efforts across accounts and develop strong relationships with elite reporters at The Wall Street Journal, The New York Times, Associated… Show more - Develop and deploy strategic PR, influencer, social, and content marketing strategies across earned, owned, and paid channels for healthcare and tech brands, driving thousands of leads for clients and raising brand awareness- Serve as the strategist and client relationship manager on key accounts, managing significant budgets- Lead media relations efforts across accounts and develop strong relationships with elite reporters at The Wall Street Journal, The New York Times, Associated Press, CNBC, Business Insider, etc.- Write and edit gated long-form content, such as eBooks, generating high-quality leads, as well as shorter-form content, such as bylined articles, press releases and case studies- Develop compelling social media content and LinkedIn Sponsored Content campaigns- Conduct voice of customer and subject matter expert interviews to inform content strategy, thought-leadership platforms and messaging- Consult on crisis communications plans and messaging- Develop and facilitate in-depth media trainings for individuals and groups- Train, manage and mentor junior staff- Source and manage freelancer relationships Show less

- Produced proposals, RFP responses and client presentation materials for Steptoe’s Chicago-based attorneys - Conducted research and analysis on prospects and existing clients to uncover legal needs, using a variety of methods and tools - Coordinated cross-serving initiatives, involving multiple offices - Managed Chambers USA and Legal 500 submissions and prepared attorneys for interviews - Worked with Washington DC-based public relations team to secure media opportunities… Show more - Produced proposals, RFP responses and client presentation materials for Steptoe’s Chicago-based attorneys - Conducted research and analysis on prospects and existing clients to uncover legal needs, using a variety of methods and tools - Coordinated cross-serving initiatives, involving multiple offices - Managed Chambers USA and Legal 500 submissions and prepared attorneys for interviews - Worked with Washington DC-based public relations team to secure media opportunities - Organized firm events and webinars Show less

- Led law firm’s rebranding initiative in 2015, which included development of a new website, logo and marketing collateral- Conducted media relations to earn firm positive media coverage to enhance brand and establish attorneys as thought leaders and experts in their practice areas - Launched firm’s Unmanned Aircraft Systems practice area in 2014, and thereafter drove marketing, PR and business development efforts to further support group - Managed and implemented firm’s… Show more - Led law firm’s rebranding initiative in 2015, which included development of a new website, logo and marketing collateral- Conducted media relations to earn firm positive media coverage to enhance brand and establish attorneys as thought leaders and experts in their practice areas - Launched firm’s Unmanned Aircraft Systems practice area in 2014, and thereafter drove marketing, PR and business development efforts to further support group - Managed and implemented firm’s participation in high-visibility industry conferences with targeted marketing and business development goals- Drafted and edited firm responses to RFPs and created client presentation materials, resulting in organic growth and new client opportunities- Produced strategic website, e-newsletter and social media content, as well as contributed articles and ad copy - Planned firm-hosted client events to promote cross-serving - Managed firm’s involvement with the 2016 Ryder Cup - Assisted with preparation of firm’s annual shareholder strategic planning meeting and presented each year on marketing, PR and business development initiatives - Coached attorneys to develop networking and business development skills - Assisted clients with crisis communications plans - Managed Google ad campaigns Show less

- Developed and executed strategic traditional and interactive PR campaigns for clients across industries with local, national or global reach - Led teams, managed projects, and maintained client relationships and budgets with superior results- Presented in new business pitches - Cultivated strong relationships with trade, consumer and business media to secure coverage in top-tier outlets, such as The Wall Street Journal, Better Homes and Gardens, and Bloomberg Law Report- Built… Show more - Developed and executed strategic traditional and interactive PR campaigns for clients across industries with local, national or global reach - Led teams, managed projects, and maintained client relationships and budgets with superior results- Presented in new business pitches - Cultivated strong relationships with trade, consumer and business media to secure coverage in top-tier outlets, such as The Wall Street Journal, Better Homes and Gardens, and Bloomberg Law Report- Built targeted media lists, drafted pitches, conducted media/blogger relations and ran corporate Twitter and Facebook accounts to build relationships, earning clients exposure via online and traditional media outlets- Wrote press releases, media alerts, PR plans, contributed articles, case studies, key messages, opening-remarks, sell sheets, fact sheets, product summaries, backgrounders, briefing books, ad copy, marketing collateral-copy, social media-copy and posts- Coordinated trade show media relations efforts, onsite and offsite - Media coached clients, facilitated interviews and produced broadcast segments- Developed and executed crisis communications plans - Selected, managed and mentored LaBreche interns - Tracked coverage and maintained measurement reports Show less