I help manufacturing companies deploy modern PR strategies to drive conversion, from awareness to engagement and lead generation. I’ve helped to launch disruptive products, line extensions and “me too” products, as well as supporting major corporate initiatives related to re-branding, sustainability initiatives and marketing to Millennials. I love manufacturers that have great stories to tell, a strong point of view and a vision for being the leader in their industry. I’m most passionate about working as part of a team that learns and grows together and is focused on making transformational changes. I pride myself on pushing past what’s expected from public relations consultants to help you take your marketing programs to the next level. I approach the work that I do from a marketing communications and business strategy perspective. Once I see the strategic vision for a brand or product, I stay focused as it evolves and drive your team through execution. I will help you integrate your public relations programs into marketing campaigns and digital channels, making sure you show up in the right places, at the right time. No matter what the product is, I’m absolutely fascinated at how they are made and applied, often times without the general population even knowing that the widget exists or the purpose it serves in their lives. I think these manufacturers are the unsung heroes that make our world a better place, and I want to help them tell their stories in the best possible way to the best possible audience for their products. Specialties:Business-to-business public relationsDigital PR programsStrategic communications planningBrand buildingBrand awarenessContent developmentContent marketingLead generationNew product launches
Listed skills include Marketing Communications, Public Relations, Social Media Marketing, Media Relations, and 9 others.