Jeff Roberts Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

St Paul, Minnesota, United States

St Paul, Minnesota, United States

Set content strategy with a focus on demand generation and cross-sell/up-sell opportunities. Authored and edited original, relevant content—i.e., blog posts, white papers, industry briefs, and case studies, etc.—in support of inbound, demand generation, sales enablement, and other business expansion initiatives.

Greater Minneapolis-St. Paul Area

Developed and implemented comprehensive and customized digital marketing strategies for key clientele. Conducted deep dive audits of clients’ overall communication strategies to identify opportunities for increased demand generation, innovation, and growth.

Greater Minneapolis-St. Paul Area

Conducted content and technical audits of enterprise-level client websites to identify inefficiencies and recommend improvements using link building, link reclamation, keyword research, metadata development and HTML tagging to maximize visibility. Content services included gap analysis, strategy execution, seasonal trend guidelines, and editorial best.

Built and managed complete content marketing program, overseeing 100 pieces of original content quarterly. Partnered with creative, SEO, SEM, and account teams to maximize readership, build brand awareness, create buyer personas, and map client customer journey. Recruited and managed a team of 11 and oversaw $250K content marketing budget. (Collegis.

Helped build award-winning content marketing strategy for Rasmussen College. Led 469% growth in organic traffic and 857% growth in direct inquiries for seven branded blogs. Created editorial calendar and style guidelines to reflect best practices for writing on digital platforms. Managed and trained five in-house content marketers and as many as 11.

Launched and managed eight hyperlocal news websites across the Twin Cities. Wrote all news stories and headlines and edited all copy for deadline-driven production. Shot and edited all photography and video used in news coverage.

Dubai, United Arab Emirates

Hired to help improve coverage of design, architecture, and engineering. Wrote news and feature stories on a variety of topics spanning real estate, master planning, construction supply chain, military and defense construction, materials procurement, and sector trends.

Dubai, UAE

Moved to Dubai to launch and oversee day-to-day operations at Middle East Architect magazine. Developed and implemented customized business plans for all magazines and managed 16-person staff of editors, designers, and production personnel. Worked directly with marketing staff to promote events, build sponsorships, and generate revenue for magazines.

Tokyo, Japan

Launched Japan Scope magazine with a focus on crafting cutting-edge layouts, cover designs, color schemes, and content. Created and edited editorial calendar and strategy. Oversaw annual budget of $15K.

Postgraduate Coursework, Justice, Law & Society

Ma, Management & Conflict Resolution

Ba, Political Science, Russian Studies