Heather Singleton Email & Phone Number

Leader across Product Management & Product Design in Kroger Health & Wellness pillar, focused on directing the strategy for our B2B + Value Based Care domain. Accountable for direct collaboration with business partners to set overarching strategy & empowering product teams to solve problems + innovate. Leading digital & in store solutions to drive increased patient engagement, improved health outcomes, and reducing total cost of care, while ensuring efficiencies in our associate / provider solutions.

Leader of the Health & Wellness Product Design Organization in Kroger Digital & Technology, manager of managers who has grown the team from 3 to 20. Accountable for digital experience strategy & planning across 3 lines of business: Clinic, Pharmacy, & Nutrition (Food as Medicine), while also driving experiences across Customer, Associate, & B2B. Integral member of determining budget, planning for organizational growth, and product focus for upcoming year. Partner across Kroger Health business, Kroger, 84.51, & external entities.

Lead a team of designers focused on driving OKRs / outcomes through product-led process - using discovery sprints, customer research, & design expertise. Responsible for guiding and coaching individuals, helping to empower them to grow as designers & as leaders. Responsible for driving strategy through deep understanding of the customer, our business, and our technology. Lead alongside partners in technology and product management to use data, trends, & human-centered design activities to map opportunities & next generation features. • Anticipate customer needs. * Advocate for the customer. • Communicate effectively, engage others. • Work inclusively, lead by example. • Build partnerships, bring passion. • Develop teams, guide individuals. • Challenge boring, champion innovative. • Drive for results, solve problems. • Plan clearly, stay focused. .

Lead two teams of UI & UX designers focused on the digital shopping & buying experience for both web & native app. Create an environment for constructive & positive feedback to aid in growth for both soft & hard skills. Focused on providing the team opprtunities to learn in different ways. Also responsible for supporting the teams' work through discovery sprints, which directly impacts the kroger.com/app experience.Partner with business & technology on strategic alignment for search, particularly with the addition of new services aimed at enhancing relevancy through data. Responsible for collaboration across teams to create & meet quarterly OKRs & setting the direction for long term roadmaps. Work through deep understanding of data + customer behavior to identify gaps & opportunities. Promote customer first, from initial concept investigation to discovery. Lead alongside designers in the Product Design organization to strengthen our people & organization through skill and relationship building. Responsible for promoting collabration, learning, growth, and acceptance with designers and those we partner with. Provide opportunities to all levels of the organization to find their shine.

Cincinnati, Ohio

Dayton, Ohio Area

* Responsible for end-to-end user experience, including: concept description, wireframing, mockups, testing (a/b, suveys, interviews, etc.), iterative design & analysis, presentations to key stakeholders, final designs, documentation (including story writing and uploading designs), and implementation testing.* Champion of accessibilty testing, meeting standards, working with the technical team, and user testing.* Make use of resources available staying up-to-date on technology and customer trends.* Ensure a high quality user expeience by leveraging use of KPOs and OKRs to determine and measure objectives.* Communication across teams (engineering, product, marketing), to enhance the total customer experience and promote loyalty and engagement.* Understand and design for the total customer experience, for all devices & for all users.* Build high quality products through testing and innovation.

+Develop questionnaires for user feedback.Work with Product Managers on new concepts/features.+ Design mockups and prototypes for user testing.+ Fully responsible for usability testing, including script writing, recruiting, facilitating, analysis, and recommendations. + Travel to corporate/academic partners for face-to-face user testing, along with facilitating remote testing.+ Development of user personas.+ Worked with Elsevier Marketing for a mass email campaign.+ Experience in waterfall development & agile development.+ Work with third party companies for site localizaton & usability testing globally (including Europe and China ). + Lead UCD for current product for 3+ years, while also working on teams for other prducts.+ Experience in writing requirements, including full specifications & agile stories.+ Responsible for the full cycle of features & functionality, from concept (wireframing, design, testing, final design) to implementation (writing specifications & stories, testing interaction, deployment to production).+ Testing accessibility of current implementation, including VPAT, and writing stories to implement and test updates.+ Responsible for current awareness of new design trends and competitive analysis.+ Working with sales and marketing on analyzing user needs and creating a database for recruitment. Technologies: Adobe Dreamweaver, Adobe Photoshop, Microsoft Office (including Visio), Morae Usability Recording Software, Axure, JIRA.Training: Adobe, HTML5, Accessibility

Requirements Analysis (LexisNexis Press Center)-researched best practices, conducted interviews, developed high-level information architecture and key screens, created and managed an on-line survey to drive design requirementsUsability Testing (LexisNexis internal HR site)-surveyed target audiences, developed high-level information architecture and key screens and validated through paper prototyping sessionsHeuristic Evaluation/Usability Testing (Standard Register SMARTworks site)-conducted a heuristic evaluation on the current site and translated the findings, conducted a usability test on the current site, developed high-level information architecture and key screens to be validated through paper prototyping sessionsRequirements Analysis/Usability Testing (Children's Medical Center)- researched healthcare sites and conducted semi-formal interviews to develop requirements, developed high-level information architecture and key screens to validate with paper prototyping

M.A., Human Factors And Experimental Psychology

Ba, Psychology, Biology