Hoa Bui Email and Phone Number

- Self-researched the hotel’s services and built up detailed brand differentiation and competitive advantages for rooms, hotel facilities, and banquet outlets- Planned integrated timely marketing communications plans with specific idea proposals and estimated budget- Discovered and curated engaging stories within the hotel by meeting with staff and exploring unique corners. This resulted in a richer content pool for social media platforms "Somewhere at Nhu Minh Plaza" series, "Meet Nhu Minh Plaza" series, "Stay - Meet - Relax" series- Collaborated with an SEO agency to optimize website functionality- Partnered with PR agencies to secure hotel exposure through TV channels (HTV), tourism fairs (Sky -Connection Thailand 2023, VITM Hanoi 2024), and award ceremonies, KOC influence, reaching new target audiences- Achieved 287% increase in content engagement & 569.6% increase in messages on Facebook page within 1 year- Launched and built a new TikTok channel, achieving success with +4 trending videos.- Contributed to a 1% conversion rate for bookings (rooms & banquets) directly from the Facebook channel.

UAN Mentoring Season 4 Danang | 6.2023 - 6.2024 | Project Manager F&B Talk show "Strategy for newborn brand" | 4.2024 | Partnership LeadYEP Digital Trends: The Digital Native | 1.2022 | Partnership Lead

My responsibility is to enhance the attention of new customers and shine the brand's light:- Featured a consistent appearance on social channels.- Managed new product launch campaign: propose PR & communications plan, pitch campaign budget, control the action plan, measure the result.- Stayed as a Connector to link related department with brand's goals.

Then, I was promoted to Marketing team lead and build a Marketing team. During my working period, I gained precious notes thank to:- Planning and orienting the brand's content- Implementing brand awareness through setting brand identity on social channels- Leading projects "Real estate sharing on Haviland YouTube channel", "Grand Opening Bonny Boutique Hotel", "Haviland Introduction video", "Year End Party video 2020, 2021", "New hotline launching"

I grew my expertise and learned by experience through campaigns in Haviland House at the below segments as a warrior:- House Leasing and House Leaser- Managing & Operating Buildings (Apartment, Hotel, Office etc) - Developing Real Estate ProjectsAt first, I worked as a Marketing Executive to:- Planning, delivering and tracking content performance on social channels- Optimizing content for Haviland House Facebook page, Seahorse Hotel & Hostel by Haviland Facebook page and company website by creating core stories.- Planning and taking action for the launch of the new hotline, festive season campaign, and video creation.

My first step is to aware of Marketing job description:- Owned content for marketing campaigns on all social media channels.- Partnered with the related department to concept the big idea for new promotions and events.- Worked on online PR, connecting events to enhance brand awareness of the hotel and outlets- Implemented and optimized digital advertising campaign to ensure cost control, conversion rates, and viewer engagement.- Ensured all P.O.S.M, social and website content, and other related media followed brand guidelines and marketing best practices.- Handled monthly/ quarter marketing cost plan, controlled and reported actual cost.

Dantek JSC is a tech start-up with JobSV APPResponsibilities:- Analyze market demand for JobSV app through an A/B test between interaction in student Facebook groups and direct meetings with users.- Build a user database and test trial APP by recruiting volunteers, connecting with university students, meet restaurant owners directly.- Carry out product marketing after launching a new version of the APP to improve user experience- Arrange content schedule on all social media channels and websites.