Hoang Cao Email & Phone Number

Hanoi Capital Region

• Led a team of 3 in executing digital marketing activities, propelling AIviCare (TelehealthApp) to the #1 position among free medical apps on CH Play and the App Store
• Organized and led two POST COVID-19 offline events in collaboration with the Hanoi YouthUnion, benefiting over 2,400 citizens
• Worked directly with the sales and customer service teams to develop sales packages thatalign with user insights and optimize customer care processes
• Conducted competitor analysis and developed a comprehensive annual implementationplan
• Successfully expanded two social channels with digital advertising: LinkedIn (forinternational markets) and Facebook (for domestic markets), exceeding expectations. TheFacebook channel gained 20,000 followers in 12.
• Managed the company's two main websites, draid.ai and vinbrain.net, ensuring both sitesare consistently optimized for UX/UI and kept up-to-date with the latest content

Hà Nội

• In charge of operating and marketing Solvee & Luyen Toan Application (AI Exercise solving &Learning App with 5 million users for high school student)
• Operated and marketed the Solvee & Luyen Toan Application, an AI-powered exercisesolving and learning app with 5 million high school student users
• Acquired leads and optimized conversion rates by executing A/B testing and buildingvarious landing pages, improving the conversion rate from 3.3% to 5%
• Managed user acquisition, optimized Cost Per Install (CPI), and enhanced customerjourneys and retention rates (achieved CPI = 1200)
• Analyzed marketing metrics using Google Data Studio, Google Analytics, FacebookAnalytics, and CRM sales data to identify improvement opportunities
• Planned and operated daily marketing performance and branding activities, includingFacebook ads, Google ads, TikTok videos, and in-app activities

Ha Noi

• Lead a Team of 4 in Marketing for WeFit Pago (Health & Fitness App)
• Collaborated with the sales manager to design the product's structure and business flow
• Launched Facebook and Google advertising campaigns to acquire leads from landingpages, achieving a cost per lead of 80,000 VND, which is a 40% reduction compared to theusual cost
• Developed and executed A/B testing for landing pages to enhance lead quantity and quality
• Conducted regular meetings to analyze collected data and optimize daily operations
• Provided daily reports to the CEO and CMO, offering solutions for optimization challenges

Ha Noi

• Digital Marketing Operations for Application and Web:
• Managed daily and monthly results and reports
• Analyzed data from Google Analytics and the company’s tracking system, providingactionable solutions to improve results
• Researched customer behaviors and insights in the F&B sector
• Directly managed advertising efforts to acquire new installs via Facebook and Google,achieving a CPI of approximately 4,000 VND, which is less than 20% of the benchmarkCreative Campaign Planning:
• Developed media plans for clients and oversaw the entire campaign process, including taskdelegation to team members

Hanoi, Thành Phố Hà Nội, Vietnam

• Led a team of 5 in managing the acquisition of CVs from talents through Facebook, Googleadvertising, and other channels
• Executed A/B testing by creating various landing pages to optimize conversion rates andimprove lead quality
• Managed and analyzed data to develop strategies for increasing efficiency and optimizingthe cost-income ratio
• Planned and estimated marketing budgets on a weekly and monthly basis.- Contributed toCRM development projects
• Reported daily results and provided solutions for optimization challenges to the manager.Achievements:
• Achieved A1 ranking (highest rank) for the 2016 evaluation period