Hoang Cao Email & Phone Number

Hanoi Capital Region

• Led a team of 3 in executing digital marketing activities, propelling AIviCare (TelehealthApp) to the #1 position among free medical apps on CH Play and the App Store• Organized and led two POST COVID-19 offline events in collaboration with the Hanoi YouthUnion, benefiting over 2,400 citizens• Worked directly with the sales and customer service teams to develop sales packages thatalign with user insights and optimize customer care processes• Conducted competitor analysis and developed a comprehensive annual implementationplan• Successfully expanded two social channels with digital advertising: LinkedIn (forinternational markets) and Facebook (for domestic markets), exceeding expectations. TheFacebook channel gained 20,000 followers in 12 months, while the LinkedIn channelgained 10,000 followers in 10 months• Managed the company's two main websites, draid.ai and vinbrain.net, ensuring both sitesare consistently optimized for UX/UI and kept up-to-date with the latest content• Executed comprehensive SEO activities (website optimization, content creation, etc.),elevating vinbrain.net to the top of Google Search for AI-related healthcare keywords, withover 70% of keywords ranking between the top 1 to top 3 positions

Hà Nội

In charge of operating and marketing Solvee & Luyen Toan Application (AI Exercise solving &Learning App with 5 million users for high school student)• Operated and marketed the Solvee & Luyen Toan Application, an AI-powered exercisesolving and learning app with 5 million high school student users• Acquired leads and optimized conversion rates by executing A/B testing and buildingvarious landing pages, improving the conversion rate from 3.3% to 5%• Managed user acquisition, optimized Cost Per Install (CPI), and enhanced customerjourneys and retention rates (achieved CPI = 1200)• Analyzed marketing metrics using Google Data Studio, Google Analytics, FacebookAnalytics, and CRM sales data to identify improvement opportunities• Planned and operated daily marketing performance and branding activities, includingFacebook ads, Google ads, TikTok videos, and in-app activities• Researched customer insights and competitor activities to inform marketing strategies• Collaborated closely with the Sales Manager to optimize ROI, sales scenarios, pricing, andpromotions• Coordinated with the development team to schedule and launch upcoming features.

Ha Noi

• Lead a Team of 4 in Marketing for WeFit Pago (Health & Fitness App)• Collaborated with the sales manager to design the product's structure and business flow• Launched Facebook and Google advertising campaigns to acquire leads from landingpages, achieving a cost per lead of 80,000 VND, which is a 40% reduction compared to theusual cost• Developed and executed A/B testing for landing pages to enhance lead quantity and quality• Conducted regular meetings to analyze collected data and optimize daily operations• Provided daily reports to the CEO and CMO, offering solutions for optimization challenges• Planned and implemented marketing automation activities, including email campaignsand web/app push notifications• Worked closely with the sales team to strategize pricing, promotions, and tactics tomaximize ROI, retention rate, and customer lifetime value• Coordinated with the customer service team to deliver the highest quality of service toclientsAchievements:• Drove WeFit Pago from inception to a promising product, surpassing the first milestone onemonth ahead of plan• Became the first to successfully complete the “We Factor” program, a recruitment initiativedesigned to prepare top talents for management roles

Ha Noi

Digital Marketing Operations for Application and Web:• Managed daily and monthly results and reports• Analyzed data from Google Analytics and the company’s tracking system, providingactionable solutions to improve results• Researched customer behaviors and insights in the F&B sector• Directly managed advertising efforts to acquire new installs via Facebook and Google,achieving a CPI of approximately 4,000 VND, which is less than 20% of the benchmarkCreative Campaign Planning:• Developed media plans for clients and oversaw the entire campaign process, including taskdelegation to team members• Collaborated with the sales team to generate ideas for both short-term and long-termcampaigns• Worked closely with cross-functional teams (Design, Customer Service, IT, etc.) to ensurecampaign success

Hanoi, Thành Phố Hà Nội, Vietnam

• Led a team of 5 in managing the acquisition of CVs from talents through Facebook, Googleadvertising, and other channels• Executed A/B testing by creating various landing pages to optimize conversion rates andimprove lead quality• Managed and analyzed data to develop strategies for increasing efficiency and optimizingthe cost-income ratio• Planned and estimated marketing budgets on a weekly and monthly basis.- Contributed toCRM development projects• Reported daily results and provided solutions for optimization challenges to the manager.Achievements:• Achieved A1 ranking (highest rank) for the 2016 evaluation period• Attained A2 ranking (second highest rank) for the 2017 evaluation period