Digital Marketing Executive
CurrentKiddiHub is a leading preschool selection and review platform in Vietnam, provide marketing solutions for Preschools and English Centers.1. Digital Marketing:- Developed, tracked and optimized high-performing digital marketing campaigns (paid & nonpaid) on various platforms: Facebook Ads, Google Ads, Zalo OA... - Planned and created the development content of multi-channel online that closely follows business goals: Fanpage and Group Facebook (50 posts/month), Zalo OA (15 posts/month)... - Analyzed marketing performance and reported to the line manager.- Conducted market research, competitor analysis and customer needs to identify target customer and market size.- Leveraged AI tools to enhance content strategy, elevate the effectiveness and reach of digital campaigns.- Email Marketing: builded automation email marketing system.(*) Achievements and skills gained:- With a total budget of 80 million VND/month get 1200 - 1500 leads/month.- The lead conversion rate is nearly 4%, bringing an average revenue of 400 - 500 million VND/month.- Observe, learn and catch customers’ behavior well.2. Product Marketing: - Managed specific tasks related to product launches for new customers. - Conducted market research to choose the best marketing channels.(*) Achievements and skills gained:- After only 1 month, get 200 new customer datas (nonpaid data), conversion rate up to 2.8%.
