1. Integrate, map & monitize inventory on an owned OTT platform with avg. 5 million MAUs:- Work with tech team to integrate inventory from a house-built content management systems to an SSP.- Weekly forecast and update on inventory reserve. Estimate the fluctuating of weekly sessions- Use GAM/Magnite to increase fill rate, troubleshoot issues to maximixe revenue.- Work closely with Buying Side to ensure an consistent flow of inventory, which enhance well programmatic process between selling and buying side.2. Be in charge of programmatic planning & buying, using an house-built DSP & DV360 for Display and Video campaigns: - Teamwork for OTT, Display & Video format proposal for clients: H&M; Vinasoy, Hapacol.- Buy various Display and Video formats, especially collect OTT inventory from multi-vendors to deliver the results to ensure client high SOV, optimize for high VTR, CTR.- Integrate with 3rd party tracking vendors to ensure high brand-safety and viewability as well as prevent ad fraud for clients' advertising strategy.- Build monitor & optimize dashboard for total team to keep pace and reserve benchmarking for big teams.

Deep diving into Programmatic with Nexus and planning teams to: + Plan & execute Programmatic campaigns via platforms of DV360 & Google Ads.+ Be in charge of OTT campaign execution & pacing for total account.+ Generate qualified leads in programmatic buying environments.+ Achieve a significant CTR (~2.5%) for Display campaign in Open Exchanges.+ Drive more add-to-cart, order by shopping campaigns with merchant center.+ Accumulate high level of Reach, Freq while maintaining high VTR (~45%) for Youtube campaigns.+ Analyzing data, deliver different programmatic approach for clients to gain more values.+ Ensure advertising brand safety, viewability using custom lists & 3rd party solutions+ Conduct programmatic trainings and sharing of best practices to junior colleagues.Key clients: Nestlé, Ford, OPPO

Being a part of E-commerce/Search/Social team to ensure well media performance and execute other tasks such as:+ Preparing proper setup, managing & optimizing for monthly/occasional digital campaigns+ Building & sharing real-time dashboard for all campaigns across channels to improve data consistency and transparency among team members in order to visualize for clients.+ Capturing industry's latest update & catching up with team lead+ Cooperate with planning team to provide approach and advise on executing media performance across channels.+ Participating in digital trainings and development classesKey client: Friesland Campina VietnamMajor: Search Engine Marketing (SEM) - Onsite eCommerce

+ Setting up, monitoring and optimizing media campaigns in many media platforms: Facebook; Google Ads+ Generating reports & data to analyze and assist in finding out insights from digital advertising platformsKey clients: Ford, Pizza Hut, LVMH DiorMajor: Search Engine Marketing (SEM) - Social Marketing