Drive the creative vision for projects and campaigns in alignment with a client’s brand. Work with key stakeholders to determine marketing strategies and ensure project timelines and goals are met. Manage and mentor creative teams including designers, technologists and content experts.

Creative lead at a marketing communications agency serving global financial services clients providing strategic creative direction of branding, advertising, and marketing campaigns in digital and print from inception to delivery. • Championed creative solutions to clients — from discovery interviews through implementation and development — establishing and maintaining an open, collegial, and engaged partnership. • Built and maintained new and existing client relationships — leading strategic work sessions, presentations, status meetings and communications. • Created and expanded upon clients’ complex brand systems and architectures.• Lead brainstorming and internal creative reviews — providing vision, driving to deepen concepts and strategies and inspiring creative thinking and ideas. • Cultivated creative partnerships with editorial, client engagement and project management teams. • Lead creative teams, managing workflow to facilitate a productive, collaborative environment.• Fostered team development to deepen agency expertise, including recruitment and maintenance of a robust external network of creative talent, production and development resources. • Supervised team budgets, deliverables, work schedule and resourcing. • Updated and maintained integrity of agency processes, including digital development and prototyping to ensure production best practices and quality control standards.• Worked closely, often hands on, with editors, developers and producers shepherding complicated jobs from conception to completion.• Developed global ad campaigns for Fortune 500 companies across 5 continents and in 9 languages.• Managed workflow and developed information architecture for websites with 1000+ pages.• Worked across the agency to develop AI tools and guidelines for art and copy generation.• Garnered numerous awards including Gold from Financial Communications Society and asset manager website of the year from With Intelligence.

Digital team lead at Carpenter Group, focusing on developing projects for clients in the financial services, fintech, and professional services industries.• Leads the Digital/UX team on projects including web sites, mobile apps, social media and online marketing campaigns.• Oversees production of all digital assets including videos, photography, digital ads, and UX/UI prototypes.• Maintains and updates the agencies' internal processes for all digital development and prototyping to ensure production best practices.• Insures all web products meet SEO optimization standards and oversees SEO and SEM strategies. • Works closely, often hands on, with developers and producers shepherding complicated jobs from conception to completion.• Revamped revision process to streamline content editing, cut development time and assure quality control.

Develops innovative branding and marketing strategies that utilize emerging technology and build a strong presence on the web for corporate and non-profit clients. Specializes in building clear user experiences for web, mobile, and touch-screen environments, strategic branding, web architecture and information graphics. Clients span retail, publishing, business-to-business marketing, finance and education industries. • Creative director on 30+ member project teams that include content experts, web, mobile, game, and UI developers, and graphic designers. • Built a responsive website that received over 875,000 unique visitors per month.• Developed a global ad campaign encompassing more than $6,000,000 in ad sales, both print and online, and returning click through rates over 4 times the industry average.

Creative lead for Fortune 500 companies, leading financial firms and Ivy League universities. Pitched new projects and proposals to prospective clients. Supervised and mentored junior staff, freelance designers, programmers, photographers, marketing managers and copywriters. • Design lead and art director for the firm’s 3 largest clients. • Art directed and managed photo and video shoots on location across 3 states.

Lead designer and art director. Developed advertising campaigns, marketing materials, web sites and branding strategies. Managed business operations including writing estimates and proposals, conducting meetings and presentations, and attracting new clients to the firm. Operated as account director to clients, project manager to design team, and art director to photographers, illustrators, printers and programmers. Clients included nanofiber technology, renewable energy, engineering, management consulting and education firms. • Oversaw business management, including the entirety of the firm’s operating budget, IT infrastructure and project schedule. • Managed and directed more than 12 projects simultaneously. • Developed sales strategies to bring in new clients which resulted in a 20% increase in annual revenue.

Lead designer and art director. Created donor and advocacy campaigns, annual reports, brochures, exhibits, web sites, and brand management. Worked independently managing multiple projects in a fast-paced environment from initial concept to final production. Account management for government, professional association and non-profit clients. • Art director for a conferences and events with 15,000+ participants.• Art directed a five-person team in addition to external designers, production staff, copywriters, photographers and freelancers in producing a series of award winning projects. • Promoted twice from junior designer to designer to senior designer.

Assisted with print and web-based projects and developed preliminary concepts for client identities in a large team-oriented office of more than 20 designers. Worked closely with the production team and fostered a strong, working knowledge of print and web production management.