Lori Hoffman Email & Phone Number

Santa Barbara, California, United States

Santa Barbara, California Area

■ Managed the strategic marketing, creative direction, art direction, design and implementation for consumer-based and B2B marketing projects. Supervised the creative team in developing advertising, marketing communications and 3-D displays. ■ Art Director, designer, illustrator and copywriter, managing multiple projects simultaneously, developing project scope, goals, and strategies. Led production teams. Maintained and archived all project documentation. ■ Utilized in-depth knowledge of a variety of design software to take concepts developed at pitch meetings from concept stage through delivery, reviewing workflows, budgets and schedules along the way.■ Worked on multiple projects simultaneously, helping to define project scope, goals, and strategies. Maintain and archive project documentation. ■ Designed brochures, and promotional materials incorporating layout principles and aesthetic design concepts to drive sales. Created illustrations and rough sketches, making adaptations to meet the client’s objectives.■ Worked with outside contractors and partnered with internal creative design and development teams, using an in-depth understanding of programming architecture and technologies in order to create client solutions. HIGHLIGHTED ACCOMPLISHMENTS- Developed an extensive referral-driven client base that included several corporations such as Tenet Healthcare, Mentor Corporation, Visionary Solutions, Ventura County Transportation Commission and Investec Real Estate Corporation.

Montecito, Ca

■ Achieved Leading Edge Society sales status, Top 10% real estate Prudential Agents Nationwide■ Achieved Honor Society sales status, Top 14% real estate Prudential Agents Nationwide■ Founded the “Santa Barbara Historic Homes” microbrand with responsibility for account management, sales and marketing, and contract negotiations. Developed art direction for Santa Barbara Historic Homes, procured photographers, and lead production teams. ■ Cultivated positive business relationships with cross-functional teams, while implementing branding and strategic direction across all marketing materials, visuals and copy for integrated sales and promotional campaigns across multiple channels.■ Planned and managed marketing strategies and budget for the marketing of Santa Barbara Historic Homes and client properties. Created and launched a speaking platform on historic homes in partnership with Santa Barbara Historical Museum.■ HIGHLIGHTED ACCOMPLISHMENTS- Generated brand recognition, resulting in multiple contracts- Featured guest: Randy Alvarez Financial Wellness Hour, Buying Historic and Vintage Homes- Directed creative and script for video on classic Santa Barbara architecture via SBLIFE.COMAWARDSTop 10% Prudential NationwideTop 14% Prudential Nationwide

Santa Barbara, California Area

■ Serviced internal clients in Healthcare, Ophthalmology, Aesthetic, Urology and Reconstructive Surgery. Branded new products and created concepts for use in both domestic and international markets. ■ Managed production staff, project budgets and external vendors. Facilitated client presentations, negotiated/procured photography, and oversaw the art direction for photo shoots and maintenance of the photographic database.■ Directed the design (served as lead designer) on development of marketing campaigns for print, web, and multi-media. Developed new concepts for use in trade shows, and graphic communication signage, logos, labels, etc. HIGHLIGHTED ACCOMPLISHMENTS- Recognized by the CEO for participation in the industry’s “Making Waves” trade show.- Received Addy Awards for Spiroflo logo and Memorylens print advertising campaign – Mentor Corporation.

Certificate, Interior Architecture, Masters, Interior Architecture

Activities and Societies: ASID, Allied Member and SEGD (Society for Environmental Graphic Design)Graduated with Honors. Masters.

Landscape And Architectural Design

B.A., Commercial Photography

Education record