Susanne Hoffmann Email & Phone Number

Stockholm

Stockholm, Sverige

Led the Brand Team and responsible for the Brand Portfolio including Scan, Pärsons, Bullens and Hot dogs. Long-term marketing and brand strategies, development and implementation of marketing activities, brand- and CSR communication and packaging design. Part of Marketing Management Team.Successfully developed a new concept for vegetarian products under the Masterbrand Scan and developed a new visual identity, packaging design, communication platform with a long term communication concept and all creatives for the Pärsons brand. Led several strategic projects within the marketing function and managed go-to-market projects successfully.

Sundbyberg

Promoted to Brand Marketing Manager. Head of Brand Managers in the Brand Team. Responsible for brand strategy and brand portfolio, brand guidelines, communication (ATL and BTL), mediastrategy and design for all brands at Atria Sweden Retail. Managing an extensive A&P budget. Developed and implemented the new brand portfolio structure with a new Masterbrand.Marketing Project Manager, responsible for leading and supporting important overall marketing projects within Brand, Category and Market Insight, like new brand- and communication platform and new category strategy for Vegetarian and Convenience food. Supporting and driving the development of processes and structure within the Marketing function.

Solna, Sweden

Brand Manager Alvedon, responsible for the largest OTC brand in Nordics and the number 1 OTC brand in Sweden and first choice for consumers, shoppers and experts. Alvedon is also one of Sweden’s most loved brands and all communication are developed on a local level. Developed and implemented new communication- and media strategy and new product portfolio in retail due to deteriorating distribution possibilities. This was successful, with a considerable positive impact on the business results.Brand Manager Nicotinell that counted for 40% of the Swedish business. Turned around Nicotinell and the brand grew more than the market for the first time in years. Led the Nordic Brand strategy and Experience planning successfully and developed and implemented consumer/shopper/customer marketing strategies. Led the development of a new equity for the brand, with Global lead, that generated great brand and ad-tracking results.

Stockholm, Sweden

Developed the Nordic marketing strategy and marketing plan. Started the development of a new brand- and communication platform and drove product development and portfolio strategy. Contributed with processes and systems for GoGreen to incorporate into Lantmännen and delivered a new channel strategy that resulted in increased listings and sales. Head of Brand Manager and teamleader for Market Activation Managers.

Täby, Sweden

Promoted to Nordic Marketing Manager. Developed Nordic marketing- and mediastrategies and activity plans. Developed effective advertising and communications for the Nordic Region. Drove an international design project for the Extra brand successfully that increased sales and gave great Brand Block. Responsible for PR "Oral Healthcare" and main sponsorship of the Eurovision Song Contest. Head of Brand Managers and Product Manager, Nordic region.Marketing Manager Sweden, developed communication, marketing and media plans. Drove Dental PR and sponsorship. Launched several new concept and line extensions. Part of the Swedish leadership team and head of Category Manager, Trade Marketing Manager and Merchandising Manager.

Stockholm, Sweden

Brand and product responsibility for Arla Foods assortment within the categories:Milk, Yellow Fat and Cooking with brands such as Arla Grädde, Arla Crème Fraiche, Kelda, Keso, Kesella, Bregott, Lätt & Lagom, Svenskt Smör, Pucko, Arla Smoothie, Arla Latte and Arla Lactose free assortment.Worked with brand development, communication, media and market research. Managed the brand portfolio and led the innovation program. Developed and launched many new products and concepts. Category overall responsibility for all lactose free products.

B.Sc. In Ba And Econ, Marketing And Organisation

Arla Foods Marketing Academy

Digital Marketing

Novartis Abc (Audience, Brand And Connection)

Internationella Relationer