Ecommerce Marketplace Specialist
Los Angeles Metropolitan Area
• Launched 3rd party marketplace program and managed over 200 listings for outdoor furniture on Amazon, Wayfair, and Walmart, ensuring high visibility and optimized content.• Achieved first page rankings for the organic listing for over 100+ relevant keywords through PPC optimization, SEO optimization• Regularly marketplace trends and competitor activities to adjust strategies and maintain a competitive edge.• Led all promotional efforts to maximize sales during high volume periods, such as Mother’s Day, Summer Sales, and Back to School sales.• Managed listing issues and achieved 99% uptime, minimizing inventory downtime• Attended national trade shows to help bolster, market, and sell the brand to prospective customers and leads as well as to connect with existing customers.PPC Management• Managed 12k/month PPC spend while netting $1.2 million in gross sales in just 7 months of launching on Amazon• Achieved profitability during every single month while growing ads by making sure we targeted the most relevant keywords.• Conducted keyword research and competitive analysis to identify high-performing search terms and optimize ad spend.Inventory Management• Led next season forecasts and procurement of inventory based on sales, seasonal trends, and consumer preferences.• Maintained optimal inventory levels for outdoor furniture, preventing stockouts and overstock situations.• Coordinated with the merchandising team to ensure a balanced SKU mix that met customer demand and seasonal trends.• Implemented inventory tracking systems to enhance accuracy and streamline stock management processes.• Collaborated with suppliers to ensure timely replenishment of stock, reducing lead times and improving order fulfillment rates.