Hokey Wei Email & Phone Number

Beijing, China

Responsible for providing top brands and strategic clients with both branding and performance marketing solution in order to build brand awareness, increase user engagement and drive eCommerce revenue.RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC and the Americas regions with main locations in New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw.Learn more at www.rtbhouse.com.

Beijing City, China

Beijing City, China

Helping the world's biggest retailers reach more consumers by simplifying product discovery and search. ViSenze unlocks intelligence in visual content; automatically converting images into engagement opportunities, and making any content shoppable at-scale for retailers and brands.Today, ViSenze is acknowledged amongst top global AI startups by Interbrand, CognitionX, CB Insights, A100, VentureBeat, Datamation, eMarketer, and Forrester.

Beijing City, China

1. Lead CN sales team to drive market development and advertiser growth in China; the team achieves over 50% of total profit of the whole company since 2015; personally achieve over 60% of the total profit of China since 2015.- Successfully build up strong relationships with CN clients of both outbound and domestic demand.- Diversify advertiser verticals in domestic market and developed the demand of Shopping, Lifestyle, Photography, Travel, News, Entertainment, Social etc. covering most of App Store categories.2. Build up and maintain the partnerships with local third-party trackers, such as TalkingData, TrackingIO etc; finish and update tech integrations with the local 3rd-party trackers and advertisers to ensure the attribution solutions.3. Develop the opportunities of new businesses and services in China, such as e-Commerce Export, Playable/Interactive Ads, Retargeting, Media Buying etc.

1. Successfully built up a strong relationship with mobile internet key players of Greater China; the proportion of the in-app traffic provided by Chinese developers in total traffic increased from less than 2% to around 30%.- Identified, evaluated and prioritized prospective developers; engaged with the partners to understand performance benchmarks and best practices; provided termly analysis reports and optimization solutions in order to reach each partner's specific expectation.- Provided professional technical support for the partner's reporting system setup, SDK and API integration etc.- Worked closely with demand side to maximize the revenue of the partners.- Contributed to product improvements and bridged the gap between the partners and internal product team.- Collaborated with legal on long-form agreement drafting.- Handled escalations and participated directly in complex situations to negotiate and resolve disputes and ensure satisfaction of both advertisers and publishers.2. Provided the trainings for new account executives of distribution team to ensure the achievement of team targets.

Beijing City, China

Built up a strong relationship with small and medium developers out of Greater China; managed to help with their revenues increase by 30%~40% per quarter; successfully scaled up 5 developers from small publishers to top ones.- Provided analysis reports and specific optimization solutions to reach each publisher's specific expectation.- Analyzed the products and the audience of each developers, figured out and proposed the customized monetization solution to the developers in order to increase their eCPM and maximize their revenue.- Followed up with the publisher's technical requirements with the help of tech support team.- Collaborated closely with demand team to understand the performance of each traffic source and seek for more opportunities to increase eCPM of each source.

1. Responsible for account management of flight ticket agencies: Qunar’s market share of flight ticket business exceeded 50% for the very first time. - Tracked daily sales performance of key accounts, analyzed and proposed the customized sales strategies and promotion plans to each agency; provided training and tech support for the agencies to use Qunar's Total Solution system.2. Responsible for optimizing the notifications of flight ticket and hotel booking, which successfully decreased the complaints from the customers largely and increased conversion rate by more than 50%.3. Responsible for optimizing online payment process: figured out the causes of the low conversion rate, provided Product and Engineering team with the optimization solutions and followed up until the optimization was finished. 4.Prepared sales reports to C-level on a regular basis.

1.Assisted with Local Enhanced Content (LEC) project, helped the partners with API integration and ensured the data update after the launch. 2.Responsible for operation of Google Image, Video and Music: worked with cross-functional teams in Product, Engineering, Marketing etc. to support the launch of new features and the daily operation.

Master, International Business

Bachelor, Diplomacy

Activities and Societies: Orchestra, Football Association