Provide leadership to event management team in executing large-scale events for high-profile clientele both nationally and internationally. Lead the company's day-to-day business and event operations, optimizing for efficiency and enhancing productivity. Implement key business processes across all team functions including sales, finance, project management, and customer success. Ensure team delivers exceptional hospitality services to all customers and event guests. Create and execute HR strategies, policies, and procedures, fostering a positive and attractive work culture. Create employee onboarding, training, and performance management systems. Establish and assess the effectiveness of all systems and processes (budget, operations, sales, project management, etc.). Provide strategic guidance and recommendations to leadership to optimize the sales process, improve company financial outlook and drive revenue growth.

Manage end-to-end sales process for startup company. Execute advertising and marketing initiatives; analyze data to identify trends and drive decisions that will maximize business revenue. Network with industry professionals to drive referral-based business. Implement systems and procedures to optimize sales and customer experience. Craft personalized wedding experiences for couples. Provide premium hospitality to all event hosts and attendees. Oversee project management for each event. Hire, develop, and lead a team of associate coordinators.

Manage and implement end-to-end sales processes. Implement sales technology to improve sales efficiency and automation. Analyze and measure the effectiveness of all processes. Develop sales reports to provide visibility into sales performance and track key metrics. Establish and maintain an effective project management program and team communication system. Collaborate with CEOs to develop strategic growth plans. Manage advertising efforts and track ROI. Improve team culture. Provide quality leadership and training to team members. Manage all details involved with weddings and events including client meetings, invoicing, BEOs, timelines, and event day execution. Provide exceptional hospitality to all customers. Conduct post-event follow-up to determine areas for improvement. Develop and nurture relationships with new and existing clients and vendors. Grew wedding sales business by over 71% in the first year—doubled wedding sales by the end of year two.

Manage sales process for supplemental education program. Conduct parent enrollment meetings and create regular sales reports to analyze sales performance and identify trends. Nurture existing client base through progress update conferences. Ensure customers receive exceptional customer service. Develop and execute marketing and advertising plans to increase company presence in the community by fostering positive relationships with local school and business personnel and presenting at parent workshops. Maximize center revenue and profitability by managing revenue, expense, operations, and marketing goals. Monitor the quality of student instructional activities. Hire, train, coach, and develop full-time and part-time staff.