Since graduating in 2002 with a Bachelor in Arts and a Bachelor in Commerce at UTAS, Holly has gained 20 years’ of brilliant experience from all edges of the 360-degree marketing spectrum, including 16 years in London (2006-2022) where 7.5 years were with Nectar/Sainsbury’s. Holly was born and raised in nipaluna (Hobart) and spent all the years of her childhood exploring lutruwita (Tasmania). Holly studied at UTAS and was delighted to obtain an exclusive AFA Graduate Traineeship in Sydney with Whybin TBWA. She continued to work in advertising for a decade across a number of agencies, including: Ogilvy (Sydney & London), JWT, Wunderman, LIDA / M&C Saatchi, Kitcatt Norr and CHI / The & Partnership.For the last 16 years, 2006-2022, Holly was based in London and worked as an EMEA Regional Manager for American Express and British Airways, also holding roles as a Project Manager, Client Director, Ecommerce Director, Commercial Director, New Business Director and had significant experience in Loyalty, Customer Lifecycles, Proposition Development and Shopper Marketing.Holly was helping some of the UK’s biggest brands build impactful relationships with their customers. She managed Sainsbury's shopper marketing services, utilising the insights and media expertise to connect the Sainsbury's businesses, FMCG brands and their customers.In 2020, at the height of lockdown, Holly was part of a small team (5ppl) to set up a hub for Small Businesses called Stock Up Small – creating awareness for 700+ small businesses who needed new customers and support during peak lock-downs of COVID. Over the last 3 years, 2020-2023, Holly lead the launch of a Belgian company, Stampix, in the UK and established a team in London.  Holly recently returned home to Hobart in October 2022 with a Danish husband and two daughters (with British accents) who can’t wait to explore all Tasmania has to offer. ***Holly acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).Holly honours the uninterrupted care, protection and belonging to these islands and its skies and waterways, before the invasion and colonisation of European settlement. Holly acknowledges the Aboriginal people who continue to care for this country today and pays her respects to their elders, past and present. Holly honours their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.