Holly Pinelli Email & Phone Number

Waterloo, Ontario, Canada

Guelph, Ontario, Canada

Cambridge, Ontario

● Concurrent with previous role as Digital Marketing Coordinator plus overseeing members of the digital team.

Cambridge, Ontario

● Craft all content for social media and monitor and engage with consumers● Design and analyze ad campaigns, and develop strategy plans for all social media channels ● Maintain five websites including page content, copy changes, document management and product information. ● Provide guidance in optimizing web layout and design ● Work with third-party agency to monitor SEO and SEM to ensure website performance and campaign spends are optimized● Collaborate with the video and… Show more ● Craft all content for social media and monitor and engage with consumers● Design and analyze ad campaigns, and develop strategy plans for all social media channels ● Maintain five websites including page content, copy changes, document management and product information. ● Provide guidance in optimizing web layout and design ● Work with third-party agency to monitor SEO and SEM to ensure website performance and campaign spends are optimized● Collaborate with the video and graphics teams of the Marketing department to develop assets, as well as with sales, engineering, and service to provide optimal customer and user experiences● Create email templates with ongoing development of assets to support several unique segments of customers● Plan and execute improvements to websites based on analytics● Design, create and deploy surveys Show less

Kitchener

● Supported Sales Manager and Marketing Manager with partnership sales and marketing initiatives● Database Management/Customer Relationship Management● Assisted with annual travel guide production● Fostered partner communication; created and sent monthly partner e-newsletter● Planned and executed familiarization trips for travel trade industry● Tracked partners’ advertising buys, collected ad materials, ensured delivery of buys and reported ad performance to… Show more ● Supported Sales Manager and Marketing Manager with partnership sales and marketing initiatives● Database Management/Customer Relationship Management● Assisted with annual travel guide production● Fostered partner communication; created and sent monthly partner e-newsletter● Planned and executed familiarization trips for travel trade industry● Tracked partners’ advertising buys, collected ad materials, ensured delivery of buys and reported ad performance to partners● Assisted convention/meeting and sport event planners with services available from WRTMC and partners● Created content, landing pages and ads for digital campaigns and social media efforts● Handled payables and receivables for WRTMC Show less

● Assisted with marketing initiatives for Boston Pizza● Worked closely with Boston Pizza’s Marketing team and Regional Manager● Worked closely with the President of Bingemans to brainstorm marketing initiatives ● Produced in-house graphic design, using Adobe Illustrator and Photoshop● Managed the consignment program and 2 e-blasts with lists of hundreds of companies/customers● Visited local businesses to promote Bingemans’ services and traveled to client… Show more ● Assisted with marketing initiatives for Boston Pizza● Worked closely with Boston Pizza’s Marketing team and Regional Manager● Worked closely with the President of Bingemans to brainstorm marketing initiatives ● Produced in-house graphic design, using Adobe Illustrator and Photoshop● Managed the consignment program and 2 e-blasts with lists of hundreds of companies/customers● Visited local businesses to promote Bingemans’ services and traveled to client meetings● Maintained social media pages (Facebook, Twitter) and company’s website● Assisted with media buying for Bingemans ● Established and improved client communications; maintained ongoing relationships● Worked with the sales team to develop promotional pieces for clients Show less

Assisting the marketing department with advertising, promotions, social media, media relations, graphic design and production of promotional materials.

Ontario College Diploma, Advertising

Ontario College Certificate, Design And Communications Fundamentals