In this role I was a strategic and creative problem solver responsible for guiding the creative process to a more inspired, efficient, and effective end. I worked to uncover unique consumer insights that inspired creative thinking.Additionally, I lead the creation of an Integrated Campaign Plan that follows consumer journey touchpoints and outlines key messaging. This plan marries together the creative campaign idea and the media plan along each stage of the marketing funnel to determine opportunities for exploration and instructions for development and production.• Established the role of Creative Planner within the organization, crafting and maintaining best practices.• Developed 9-stage agency process to facilitate cross-department collaboration and reduce roadblocks. Led agency-wide process trainings, outlining key touchpoints and deliverables to 80+ employees.• Spearheaded an Integrated Campaign Plan process with a focus on full marketing funnel messaging, owning deliverables in collaboration with media, creative, and account service teams.• Created a road map to efficiencies in the creative asset production process.Clients: Gila River Resorts & Casinos, Arizona Lottery, City of Phoenix, Arizona Department of Health Services

Contract work for creative agencies and companies seeking resources. Duties include:CopywritingCopy EditingConcepting/IdeationScriptwritingContent StrategyUX PlanningCreative DirectionBlog Writing

I directed a team of strategists and writers while overseeing creative deliverables, leading strategic content solutions, and identifying opportunities for cross-selling and content expansion for both new and existing clients. Duties included; content strategy and UX writing, editorial content planning and writing, brand positioning, content auditing, and aligning content ideas with customer personas and conversion objectives. • Developed an integrated process between content and SEO teams to deliver 14 site maps and over 500 pages of content for BannerHealth.com, resulting in a 92 percent increase in appointments scheduled online.• Created a new written brand for Tallwave, establishing the brand’s voice and tone, core values, and belief statements. Rolled out to all 70 employees.• Established SEO optimized blog content strategy for BungerSteel.com, increasing organic website traffic by 91 percent. The website was ranking for 425 search terms within 3 months.• Provided mentorship, guidance, and creative direction to the content team and external resources.• Implemented content best practices and methodologies for the organization.• Recognized and selected to participate in the company’s leadership development program, LEAP (Leadership Empowerment and Acceleration Program).• Collaborated with other departments and teams to create compelling content for product, email, social media, websites, marketing materials, and more.Clients: Banner Health, Bunger Steel, Loftin, JB Poindexter & Co., InEight, Avidon Health, Trulacta

I developed communication strategies and creative briefs, ideated 360-degree “big ideas,” and crafted advertising and digital content campaigns bringing innovative consumer strategies to market. • Developed experiential campaign concepts, social media content and promotional website content for Disney Parks and Destinations, including a social media DisneySide campaign producing over 1,000 pieces of content. • Developed national broadcast spot for Far Cry 5 (Ubisoft). Within weeks of launch, the game became the fastest-selling title in the franchise’s history.• Outsold original version of the Rocksmith game (Ubisoft) within 6 months of launching a digital repositioning campaign. Recognized with an Effie Award.• Created brand positioning and creative campaign to launch first-to-market banana milk product, Sir Bananas, helping secure national distribution within 6 weeks of launch. • Crafted award-winning digital sweepstakes and instant win promotions for brands such as Subway Restaurants, Pop Secret, Pepsi, Disney Parks, and Morton Salt with sister company PrizeLogicClients: Cracker Jack, DanoneWave Foods (Silk, Sir Bananas Bananamilk), Disney Parks & Destinations (Disneyland, Walt Disney World, Disney Vacation Club, etc.), Subway Restaurants, Ubisoft (Just Dance, Rocksmith, Far Cry, Rainbow Six)

I directed and implemented creative campaigns along with developing key brand messages and platforms for advertising campaigns and materials. • Led rebranding efforts for Maricopa Community Colleges, one of the largest community colleges in the United States, to introduce cohesive messaging in less than 6 months for the entire school system, including more than 200,000 students.• Created marketing materials to help Nike introduce the first-ever national shoe recycling programs to consumers and their Nike Grind product. • Directed and implemented creative development for Boys and Girls Clubs’ largest annual fundraiser event, The Taste, 3 years in a row.Clients: Arizona Federal Credit Union, Arizona Office of Tourism, Boys and Girls Clubs of Metro Phoenix, City of Tempe, Inn of the Mountain Gods Resort and Casino, LaCense Beef, Maricopa Community Colleges, NextCare Urgent Care, Nike Grind, Southwest Human Development, Starwood Hotels, United Way