Holly Ringerud Email & Phone Number

Phoenix, AZ, US

Phoenix, Arizona, United States

• In this role I was a strategic and creative problem solver responsible for guiding the creative process to a more inspired, efficient, and effective end. I worked to uncover unique consumer insights that inspired.
• Established the role of Creative Planner within the organization, crafting and maintaining best practices.
• Developed 9-stage agency process to facilitate cross-department collaboration and reduce roadblocks. Led agency-wide process trainings, outlining key touchpoints and deliverables to 80+ employees.
• Spearheaded an Integrated Campaign Plan process with a focus on full marketing funnel messaging, owning deliverables in collaboration with media, creative, and account service teams.
• Created a road map to efficiencies in the creative asset production process.Clients: Gila River Resorts & Casinos, Arizona Lottery, City of Phoenix, Arizona Department of Health Services

Phoenix, Arizona, United States

Contract work for creative agencies and companies seeking resources. Duties include:CopywritingCopy EditingConcepting/IdeationScriptwritingContent StrategyUX PlanningCreative DirectionBlog Writing

Scottsdale, Arizona

• I directed a team of strategists and writers while overseeing creative deliverables, leading strategic content solutions, and identifying opportunities for cross-selling and content expansion for both new and existing.
• Developed an integrated process between content and SEO teams to deliver 14 site maps and over 500 pages of content for BannerHealth.com, resulting in a 92 percent increase in appointments scheduled online.
• Created a new written brand for Tallwave, establishing the brand’s voice and tone, core values, and belief statements. Rolled out to all 70 employees.
• Established SEO optimized blog content strategy for BungerSteel.com, increasing organic website traffic by 91 percent. The website was ranking for 425 search terms within 3 months.
• Provided mentorship, guidance, and creative direction to the content team and external resources.
• Implemented content best practices and methodologies for the organization.

Scottsdale, Arizona

• I developed communication strategies and creative briefs, ideated 360-degree “big ideas,” and crafted advertising and digital content campaigns bringing innovative consumer strategies to market.
• Developed experiential campaign concepts, social media content and promotional website content for Disney Parks and Destinations, including a social media DisneySide campaign producing over 1,000 pieces of content.
• Developed national broadcast spot for Far Cry 5 (Ubisoft). Within weeks of launch, the game became the fastest-selling title in the franchise’s history.
• Outsold original version of the Rocksmith game (Ubisoft) within 6 months of launching a digital repositioning campaign. Recognized with an Effie Award.
• Created brand positioning and creative campaign to launch first-to-market banana milk product, Sir Bananas, helping secure national distribution within 6 weeks of launch.
• Crafted award-winning digital sweepstakes and instant win promotions for brands such as Subway Restaurants, Pop Secret, Pepsi, Disney Parks, and Morton Salt with sister company PrizeLogicClients: Cracker Jack.

Tempe, Arizona

• I directed and implemented creative campaigns along with developing key brand messages and platforms for advertising campaigns and materials.
• Led rebranding efforts for Maricopa Community Colleges, one of the largest community colleges in the United States, to introduce cohesive messaging in less than 6 months for the entire school system, including more.
• Created marketing materials to help Nike introduce the first-ever national shoe recycling programs to consumers and their Nike Grind product.
• Directed and implemented creative development for Boys and Girls Clubs’ largest annual fundraiser event, The Taste, 3 years in a row.Clients: Arizona Federal Credit Union, Arizona Office of Tourism, Boys and Girls.

Copywriting Certificate, Advertising Copywriting

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies