Holly Sheets Email & Phone Number

Omaha, Nebraska

Transitioned into leadership of the largest business unit within OTC’s core business and generated merchandising and marketing plans which drove topline and margin across all unit departments. Provided cross-functional leadership to specialized teams in marketing, site merchandising, product development, sourcing, inventory management, and pricing. Built and maintained long-term relationships with top companies.✔ Led the cross-functional effort in developing a Trend Toy Strategy by creating assortments which included a variance of toys and initiatives.

Drove merchandising and marketing efforts for the business line and developed multiple strategic initiatives throughout tenure which were presented to the executive leadership team.✔ Served as the Company Leader of Solution Kits Strategy for the Merchant Organization and achieved significant growth in solution kit sales due to exceptional planning and leadership skills.✔ Spearheaded cross-functional teams for both the Adult Craft and Education sectors to strategically develop a strong five-year plan with the intent to grow sales and recover business back to pre-pandemic levels.

Chicago, Il

Directed the merchandising and marketing direction of the business sector to achieve top line sales and gross profit, consistently featuring innovative quality products at optimal value to the customer. Oversaw inventory management, vendor operations, pricing, and marketing teams within the Groupon Goods organization.✔ Emerged as a trusted leader and mentor with emphasis on positive team culture and professional development, with five different members receiving a direct promotion.✔ Managed a team of eight buyers and closed tenure with an achievement of $110M in sales at 21% gross margin.✔ Launched a new, highly successful CBD business within the Grocery division and effectively navigated the complex legal landscape of product ingredient testing and verification.

Chicago, Il

Oversaw all aspects of business development to grow new division, Groupon Goods. Managed team of 5 comprised of Senior Buyer of Toys & Baby, Senior Buyer of Pets, and 3 Associate Buyers.✔ Cultivated strong relationships with +100 domestic vendors and national brands, including: Mattel, Fisher-Price, Hasbro, Vtech, and Petmate. ✔ Traveled to key market shows for each category to attract new brands and products. ✔ Achieved 40% growth from 2013 to 2015, achieving $60M in sales with 1,470 GP bps improvement.

Hampstead, Md

Developed and implemented merchandise/marketing strategies that drove top line sales and margin for all businesses within Men’s Sportswear, Outerwear, and Pants. Managed/mentored a staff of 17, including: two Senior Merchandise Managers and a Director of Product Development.✔ Generated $250M in sales across multiple channels: 600 Stores, Internet, and Catalog. ✔ Maintained strong relationships with key domestic and overseas vendors. ✔ Optimized cost by successfully negotiating best worldwide price for quality demanded. ✔ Traveled to Hong Kong and other Pacific Rim countries four times per year. ✔ Developed new product initiatives within the brands of Jos. A. Bank to grow Business Casual in Sportswear.

Hoffman Estates, Il/San Francisco, Ca

Provided leadership in developing merchandise and marketing plans for all channels of distribution, consisting of 1,300 stores and Internet. Coordinated multiple brands and departments in Kids and Baby, encompassing 35 brands over 6 departments, 56 product categories, and 8,000 customer choices annually. Managed a staff of six Buyers and 13 Assistant and Associate Buyers; led cross-functional team consisting of VP of Design, Director of Inventory Management, Finance Business Manager, Marketing Manager, and Store Visual Manager. Continuously mentored and developed associates (promoted 10 buying and support staff).✔ Identified high performance categories; generated +62% dress sales increase over two years ($42M in 2010 vs. $26M in 2008) by launching successful $10 Easter dress TV campaign for three consecutive years. ✔ Grew the Plus and Husky business from $10M in sales for 2008 to $16M in sales for 2010. ✔ Maximized sales by launching 12 new brands during 2009/2010 in Kids and Baby. ✔ Drove Girls’ brands (Bongo, Rebecca Bonbon, and What a Doll), contributing 75% of new brand volume with $10M sales and $5M gross margin dollars. ✔ Maintained strong partnerships with Nickelodeon and Disney during tenure at Kmart. ✔ Generated sales of $12M (+49% over 2009) in Nickelodeon product by capitalizing on March 2010 Kids Choice Awards that Kmart was the only national retail sponsor. ✔ Led national brands to increase sales by 6% in 2010 to $50M by remixing denim and basic underwear assortment, and growth in the uniform business (i.e., French Toast, Levi Strauss, Wrangler, Rider, Hanes, and Fruit of the Loom) ✔ Successfully generated $905M in sales and met key profit objectives to drive growth. ✔ Selected to participate in LEAD program for top talented Divisional Merchandise Managers. ✔ Beat business operating profit plan by 11% ($80M) and achieved GMROI of 1.49 vs. plan of 1.44 in 2010.

San Francisco, Ca

Merchandise Manager Old Navy Women’s Woven Bottoms /Annual Sales of $500M Led cross-functional team in all aspects of line assortment and seasonal strategies. Managed team consisting of a Senior Merchandiser and an Assistant Merchandiser. ✔ Collaborated with Design each season to create balanced/trend right Bottoms’ assortment. ✔ Improved Fit Camps for Shorts and Pants collaborating with Design, Sourcing, and Technical Services to develop consistency in fit and garment execution._____________________________ Old Navy Canada / Annual Sales of $300M Designated as Merchandise Manager of Kids and Baby, later gaining promotion to Merchandise Manager of Women’s Apparel, Maternity, and Accessories. Acted as role model for division to develop Senior Merchandiser, Merchandiser, and Assistant Merchandiser.✔ Grew Women’s contribution from 36% to 39% in 2 years despite adverse business climate. ✔ Recognized as expert in Canadian marketplace, consumer insight, and competitive landscape, traveling monthly._____________________________ Old Navy Outlet / Annual sales of $150M Original member of Old Navy Outlet launch team as as Merchandise Manager of Kids and Baby; promoted to Merchandise Manager of Women’s Apparel, Intimates, and Accessories. Developed merchant talent, managing team consisting of Senior Merchandiser, Merchandiser, and two Assistant Merchandisers. ✔ Achieved all financial objectives with Women’s contributing 50% of total ONO’s volume. ✔ Traveled to Hong Kong and Singapore each season to negotiate optimal costing across multiple departments; hired and trained new production team.