Holly is the Vice President, System Brand and Marketing for Corewell Health™—formerly Beaumont Health and Spectrum Health. Holly leads the strategy and execution of all aspects of system brand and oversees the use of brand and the connection of culture and experience to brand across the organization. Her team is responsible for developing and executing strategic marketing across service lines and programs translating business strategy in a relevant way to consumers in order to drive business performance and grow brand loyalty.Holly has over 25 years of strategy, business development and marketing experience. Prior to her current role, Holly was senior vice president and partner for a national health care consulting firm. She led a national team responsible for the company’s business development efforts, oversaw all corporate marketing activities, and managed C-suite client relationships with the largest health care systems in the country. Her prior experience also included working internationally in a variety of finance related roles for a large global bank.Holly earned her Bachelor of Arts in business administration, finance and accounting from University of Michigan. She holds a Master of Arts in management, marketing and strategy from Northwestern University’s Kellogg School of Management.