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Holly Sullivan Email & Phone Number
Vice President, Brand, Marketing and Consumer Experience
at
Corewell Health
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President, Brand, Marketing and Consumer Experience
Location
Grand Rapids Metropolitan Area, United States
Company size
Who is Holly Sullivan? Overview
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Quick answer
Holly Sullivan is listed as Vice President, Brand, Marketing and Consumer Experience at Corewell Health, a with 41226 employees, based in Grand Rapids Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Holly Sullivan.
Holly Sullivan previously worked as Vice President, System Brand and Marketing at Corewell Health and Senior Director, Strategic Marketing at Spectrum Health. Holly Sullivan holds Mba, Marketing, Strategy from Northwestern University - Kellogg School Of Management.
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Corewell Health
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Profile bio
About Holly Sullivan
Holly is the Vice President, System Brand and Marketing for Corewell Health™—formerly Beaumont Health and Spectrum Health. Holly leads the strategy and execution of all aspects of system brand and oversees the use of brand and the connection of culture and experience to brand across the organization. Her team is responsible for developing and executing strategic marketing across service lines and programs translating business strategy in a relevant way to consumers in order to drive business performance and grow brand loyalty.Holly has over 25 years of strategy, business development and marketing experience. Prior to her current role, Holly was senior vice president and partner for a national health care consulting firm. She led a national team responsible for the company’s business development efforts, oversaw all corporate marketing activities, and managed C-suite client relationships with the largest health care systems in the country. Her prior experience also included working internationally in a variety of finance related roles for a large global bank.Holly earned her Bachelor of Arts in business administration, finance and accounting from University of Michigan. She holds a Master of Arts in management, marketing and strategy from Northwestern University’s Kellogg School of Management.
Current workplace
Holly Sullivan's current company
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Corewell Health
8 roles
Holly Sullivan work experience
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Vice President, System Brand And Marketing
CurrentHolly leads the strategy and execution of all aspects of system brand and oversees the use of brand and the connection of culture and experience to brand across all regions. Her team is responsible for developing and executing strategic marketing across service lines and programs translating business strategy in a relevant way to consumers in order to drive business performance and grow brand loyalty.
Mar 2022 - Present
Senior Director, Strategic Marketing
Lead the development and implementation of a strategic marketing framework that directly links the organization's strategy to its marketing activities and brand experience. Support the creation of outcomes-focused marketing programs that assist business units in achieving their goals for consumer acquisition, engagement and retention.
Sep 2018 - Mar 2022
Director, Strategic Partnerships
Identify and develop external relationships/partnerships to aid in geographic or service expansion that strengthen Spectrum Health's position. This includes monitoring healthcare's evolving landscape to identify opportunities for collaboration including both traditional and non-traditional business ventures, lines of business and/or improvement to existing services. Also address organization's (twelve hospitals, health plan and medical group system) most complex opportunities and challenges, including identifying, measuring, planning and analyzing recommendations for and leading implementation of system business and growth opportunities.
Oct 2016 - Aug 2018
Investment Committee
Evaluate healthcare real estate investment opportunities in light of the fund's investment parameters.
Aug 2013 - May 2017
Partner, Senior Vice President
Mar 1997 - Sep 2016
Brand Marketing
Jan 1996 - Mar 1997
Vice President
Jun 1989 - Dec 1996
2 education records
Holly Sullivan education
Mba, Marketing, Strategy
Bachelor Of Business Administration (Bba), Accounting And Finance
FAQ
Frequently asked questions about Holly Sullivan
Quick answers generated from the profile data available on this page.
What company does Holly Sullivan work for?
Holly Sullivan works for Corewell Health.
What is Holly Sullivan's role at Corewell Health?
Holly Sullivan is listed as Vice President, Brand, Marketing and Consumer Experience at Corewell Health.
Where is Holly Sullivan based?
Holly Sullivan is based in Grand Rapids Metropolitan Area, United States while working with Corewell Health.
What companies has Holly Sullivan worked for?
Holly Sullivan has worked for Corewell Health, Spectrum Health, Hammes Partners, Hammes Company, and Sanofi.
How can I contact Holly Sullivan?
You can use AeroLeads to view verified contact signals for Holly Sullivan at Corewell Health, including work email, phone, and LinkedIn data when available.
What schools did Holly Sullivan attend?
Holly Sullivan holds Mba, Marketing, Strategy from Northwestern University - Kellogg School Of Management.
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