Holly Baines Email & Phone Number

- Successfully managed multiple high-impact projects, ensuring alignment with organisational goals.- Researched and developed our new target audience framework and communications outreach strategy.- Planned and created engaging, goal-aligned content including reports, slide decks, infographics, data visualisations, email campaigns, blog posts, and social media posts.- Engage in public-facing communications with stakeholders and regularly give talks on a range of animal welfare… Show more - Successfully managed multiple high-impact projects, ensuring alignment with organisational goals.- Researched and developed our new target audience framework and communications outreach strategy.- Planned and created engaging, goal-aligned content including reports, slide decks, infographics, data visualisations, email campaigns, blog posts, and social media posts.- Engage in public-facing communications with stakeholders and regularly give talks on a range of animal welfare topics at esteemed institutions such as NYU and Aachen University.- Planned, promoted, and executed both online and in-person events including webinars, AMAs, and managed tables at conferences.- Support and mentor communications staff, including our Content Specialist and Communications Fellow.Key achievements:- Identified and segmented key audience demographics, resulting in a 15% increase in targeted engagement.- Helped generate SEO content and optimise our website for SEO which increased website traffic by 20% in the first six months.- Created a comprehensive annual report that received positive feedback from stakeholders and was a key tool in securing donations.- Improved email supporter journeys through A/B testing that achieved an open rate of 38% and click-through rate of 15%, above industry averages.- Delivered presentations reaching audiences of over 1,000 and enhancing ACE’s visibility and credibility.- Successfully engaged key stakeholders through effective communication strategies, resulting in strengthened partnerships and collaborations. Show less

London, United Kingdom

• Developed the digital marketing and campaign strategy to grow the supporter base and community engagement. • Researched, planned and implemented digital campaigns (e.g. social media, display, Google) to generate leads, elicit donations and raise awareness.• Devised compelling and SEO-friendly copy and produced visual materials (e.g. videos, infographics) for social media, webpages, emails and blogs.• Analysed campaign responses and conversions to measure targets, forecast returns,… Show more • Developed the digital marketing and campaign strategy to grow the supporter base and community engagement. • Researched, planned and implemented digital campaigns (e.g. social media, display, Google) to generate leads, elicit donations and raise awareness.• Devised compelling and SEO-friendly copy and produced visual materials (e.g. videos, infographics) for social media, webpages, emails and blogs.• Analysed campaign responses and conversions to measure targets, forecast returns, ROIs and produce performance reports.• Revised and created supporter journeys to maintain supporters, diversify their experience and encourage other interaction where possible, in particular donations.• Responded to all corporate enquiries, carried out research to ensure potential partners meet our ethical standards and seek out new corporate partners. Show less

London Zoo

• Coordinated several conservation technology projects, aided their continued development and contributed to strategic planning.• Managed schedules, sourced project equipment and booked travel for project staff, whilst ensuring timely and accurate submission of invoices/expenses.• Oversaw the social media accounts and supporter platform, monitoring inboxes and responding to and/or redirecting emails accordingly. • Organised regular conference calls, zoom meetings and/or in-person… Show more • Coordinated several conservation technology projects, aided their continued development and contributed to strategic planning.• Managed schedules, sourced project equipment and booked travel for project staff, whilst ensuring timely and accurate submission of invoices/expenses.• Oversaw the social media accounts and supporter platform, monitoring inboxes and responding to and/or redirecting emails accordingly. • Organised regular conference calls, zoom meetings and/or in-person communication between project teams, took minutes and circulated key action points.• Managed supporter data and mailing lists, ensuring they complied with GDPR.• Coordinated research activities, collected and analysed data, and contributed to report writing for publication. Show less

London, United Kingdom

• Planned and delivered outreach events with interactive and creative demonstrations for diverse audiences of all ages.• Managed budgets, sourced and procured materials, and made creative content for learning.

London, United Kingdom

• Assisted with the planning, organisation and running of events and managed groups of volunteers.• Drafted and prepared event materials such as brief sheets, problem statements and data recording sheets.• Presented talks on current environmental issues and engaged with the public about what they can do to conserve our environment.• Provided general all-round administrative support.

Manchester, United Kingdom

• Conducted research, prepared communication materials and launched campaigns for new products.• Communicated and collaborated with international companies through managing their accounts, orders and payments. • Prepared and submitted monthly technical and financial reports, and ensured the website and database were up to date at all times.• Processed label and marketing assets, ensuring companies comply with legal requirements.• Drafted and prepared online marketing materials… Show more • Conducted research, prepared communication materials and launched campaigns for new products.• Communicated and collaborated with international companies through managing their accounts, orders and payments. • Prepared and submitted monthly technical and financial reports, and ensured the website and database were up to date at all times.• Processed label and marketing assets, ensuring companies comply with legal requirements.• Drafted and prepared online marketing materials and social media posts (e.g. copy, videos, photos). Show less

Leeds, United Kingdom

Helped increase accessibility and intake for the UoL Psychology course. I exercised my initiative and creativity to present to prospectus students across the country, provide campus tours and exhibit the research produced by resident scientists.

Master Of Science, Wild Animal Biology

Bachelor Of Science, Psychology

Activities and Societies: Theatre

A Levels: Psychology, Law, Theatre Studies, Psychology

10 Gsces