Regular contributor to The New York Times. Have also written for The Washington Post, The Guardian, TIME, Oprah Daily, and The Cut.

* Was the second content designer at Instagram, and the first content design manager. * Helped lead the team's career development, allocation, resourcing, and product strategy decisions.* Grew the team from 2 people to 15, while structuring and writing content to make Instagram easier and more enjoyable to use. * Was part of a small team that built and shipped Layout, Instagram's second standalone app.* Managed the team of UX writers, content designers, and information architects who work on Instagram's core experience, including stories, feed, and messaging.

I joined the Facebook Content Design team as its 6th member; today, it has grown to more than 400 world-class content designers. During my team on the team, I: * Planned, wrote, edited and tested content, including UI copy, product education pages, product names, nav items and nomenclature* Developed content and communications for projects from conceptual stage through to optimizing and iterating after launch* Helped create content standards and evolve Facebook's voice* Collaborated with product designers, researchers, product managers, engineers, internationalization teams and legal/privacy* Set up the global Facebook Design blog in 2012, managing it and contributing content for 2 years

* Responsible for the overall editorial voice of the Gowalla brand * Researched and wrote curated city guides for Gowalla's top 60 world metros * Worked with bloggers to produce quality content for Gowalla * Wrote and copy edited Gowalla collateral (blog posts, emails, lists and guides, partner content)Funded by Greylock Partners and Founders Found, and advised by Reid Hoffman and Sean Parker, Gowalla was acquired by Facebook in December 2011.

* Led social media marketing strategy and content for one of the world's largest online travel agencies * Conceived and executed 20+ social media campaigns for Travelocity's presence on Facebook, Twitter, YouTube, and Foursquare* Managed social media team and budget; co-managed Travelocity's blog * Was official written voice of The Travelocity Roaming Gnome, who was named one of Mashable's Top 10 Online Mascots (2010) and TIME magazine's Top 10 Tiny Characters (2011)

Responsibilities:* Serving as the written voice of The Travelocity Roaming Gnome, managed editorial side of Travelocity's social media endeavors * Crafted compelling copy for Travelocity.com landing pages, emails, and ads; produced copy for partners including Travel + Leisure and The Amazing Race; contributed weekly to Travelocity's blog * Edited copy from junior team member and freelancers Key Achievements:* Initiated Roaming Gnome's Twitter account; helped increase Facebook fans by 333% during first year * Served as editorial lead on Roaming Gnome's pioneering MySpace page, winning Best In Show at the 2008 Excellence in Interactive Marketing Awards* As "Travelocity Expert Holly," responded to 450+ questions on Yahoo! Answers, maintaining Best Answer average of 87% over 18 months* Trained other Travelocity bloggers * Represented Travelocity in national television and print media

Responsibilities:* Edited 16 issues a year of regional lifestyle magazine (with distribution in eight states), including spin-offs Charleston Home and Charleston Weddings* Regularly wrote front-of-book pieces, profiles, reviews, and features* Planned and pitched content; assigned stories to freelancers, managing editorial process and relationshipsKey Achievements:* Owned overall editorial responsibility for Food & Wine and Style sections* Ran Editorial Internship Program, managing 12 interns a year

* Editorial: Have written for Ladies' Home Journal, Sherman’s Travel, BlogHer, Atlanta Sports & Fitness, Skirt!, San Diego CityBeat, and Charleston Post & Courier* Marketing: Wrote national television commercial script for ORAPARx; edited copy for ALS, Inc. (clients included Genentech and Starbucks); produced supplement for Charleston Fashion Week; wrote magazine copy for Wal-Mart and Shaw’s Supermarkets* Books: Author of Southern Weddings: New Looks from the Old South (Gibbs Smith, January 2007); Contributor to The Very Best Weblog Writing Ever (Misc. Books & Press, June 2006) and Cringe: Teenage Diaries, Journals, Notes, Letters, Poems, and Abandoned Rock Operas (Crown, August 2008)

Responsibilities:* Researched and reported eight news stories per bi-weekly cycle for business-oriented newspaper, monitoring local industries and pitching accordinglyKey Achievements:* Began as a freelance contributor and was hired full-time within six months* Proposed two new columns, owning and producing both each cycle

Responsibilities:* Assisted editors with clerical duties in beauty and accessories departments* Represented magazine at press events and photo shoots