Holly Cliffe Email & Phone Number

Langley, Bc, Ca

United States

United States

Hawaii Book & Music Festival – Oahu, HawaiiHawaii Book & Music Festival is a prestigious literary and cultural celebration. The board of directors ismade up of corporate sponsors and tourism partners in Hawaii. The social media strategies deployedhave played a role in significant increase in attendance, expanded awareness of the event anddevelopment of a vibrant digital community on social media channels.- Strategy includes working with authors/performers and their social media teams to amplifymessaging, build audience and increase attendance.- Organic and paid strategy are used. Paid ads are directed at audience growth and promoting highprofile authors, Hawaiian culture and performers.- Analytic reports are generated for Hawaiian Tourism Authority to ensure continued financialsupport of social media marketing.

Canada

The Cottages On Salt Spring Island – Salt Spring Island, BCThe Cottages is a new resort. During the first season it was sold out consistently. This success was inpart, attributed to social media marketing activities, which included:- Overall Social Media Strategy Development that includes plans for real estate sales support andresort stays.- Strategy included organic and paid campaigns on all social media channels- Photography-Community Development - connecting resort to local tourist amenities- Community Management - consistent monitoring of audience participation- Developed productive relationships with bloggers, online media outlets and social mediainfluencers to promote the resort- Brought about noticeable improvements to click rates, follower counts and engagement with clearand focused strategies.Apex Mountain Resort – PentictonNew owners of this resort requested a new direction for marketing Apex Mountain. Implementation ofthe fresh strategy involved working with existing staff and revitalizing content across all channels.There were frequent site visits to liaise with community, capture new images for content library anddevelop guest experience stories. Overall objectives were to:- Bring new energy to the project and integrate all community partners in a more cohesive fashion asthe mountain took on a rebranding- Raise awareness of the new direction and increase sales using organic and paid strategies- Put Apex Mountain Resort in front of a larger audience using amplification of special events,including the Canadian Freestyle team attending the Olympics- Developed productive relationships with bloggers, online media outlets and social mediainfluencers

Vancouver, Bc

75th Anniversary Of The Attack On Pearl Harbor – OahuAs a member of the official Public Relations/Marketing committee of this international event my rolewas to write content/manage social media community and liaise with all partners/sponsors on theproject. Working directly with social media teams from 5 branches of US military, Garth Brooks, GarySinise, Pepsico, Jelly Belly, HTA and local media the objective was to build a digital communitysupporting this event and it's partners.- Generated more than 1,200 pieces of original content for social channels to tell the story of PearlHarbor then and now.- Community management was a key element on this project. Military personnel & veterans becamean integral part of the community and, in fact became an unexpected resource for content.- Following national media coverage, uncovered compelling stories that delivered our content tonew users and cross promoted with major news outlets, influencers and ultimately deliveredoutstanding analytics.

Inbound Marketing Certification, Marketing/Marketing Management, General

Marketing/Marketing Management, General

Education record

Digital Marketing

Education record

Education record