Specializing in data-driven exhibitor and sponsorship marketing strategies for B2B food industry tradeshow event brands.

I served the specialty coffee industry with my leadership, working with a highly collaborative & dynamic team, driving event & marketing strategies, all while keeping the independent coffee shop owner top-of-mind. With a deep understanding of the Coffee Fest brand and the people we served, I crafted compelling communication that connected the CF brand goals with audiences—attendees, media, sponsors, exhibitors & partners.

Spearhead strategic, customer-driven marketing for a B2B event & education brand as the lead brand marketer.■ Craft effective communication strategies that align with strategic commercial objectives, growing attendance.■ Elevate messaging with writing & editing for marketing copy, emails, social posts, newsletters, websites, ads, proposals, and press releases.■ Initiate optimal customer experience platforms – event registration websites, meeting platforms, digital community environments and the like.■ Define & launch new brand initiative based on customer insights – a digital community, grown to 450+ members in 4 months.■ Develop & lead formal & informal customer insight channels including interviews, focus groups, surveys, data & other industry insights for strategic development (internal and external).■ Improve marketing workflow with marketing team.■ Contribute on marketing leadership initiatives. Drive operational efficiencies & individual improvement.■ Responsibly set & steward marketing budgets of $225k+ annually.■ Nurture vendor and media relationships to ensure quality and to fully leverage available programs & opportunities with partners. Creatively partner with trade publications on editorial content.■ Build digital marketing strategy for paid digital ads and ad word campaigns via geofencing, segmentation & retargeting. Leverage social media platforms with organic engagement & paid ads growing social channel following by 9% 2018 – 2022. Launched and grew private Facebook Community to 1,200+ members in 18 months.■ Report on key performance metrics. Analyze data, share insights & devise new tactics. Implement & retest.

Spearheading strategic marketing plans for specialty coffee B2B events in the US. ■ Research attendee audiences & exhibitor prospects to develop comprehensive & effective marketing strategies & campaigns. ■ Craft effective marketing strategies that align with strategic business & event objectives to produce measurable results.■ Analyze campaign data & devise new strategies to improve. Implement & retest.■ Effectively manage marketing team across events. Mentor & lead. ■ Leverage social media platforms with organic engagement & paid ads.■ Collaborate with food & beverage portfolio team to conceptualize, plan, & deliver unified message on appropriately-targeted campaigns & media.■ Provide creative direction & facilitate concept development for graphic design department; supplement graphic design as necessary using Adobe products.■ Implement workflow & operational efficiency with Coffee Fest team.■ Define & manage show brand identities & graphic standards to deliver consistent messaging.■ Responsibly steward marketing budgets.■ Actively contribute to Clarion Events Marketing team as part of Marketing leadership, share best practices, discover new methods and tactics and share successes. Train cross-functional team members.■ Writing for marketing copy, emails, social posts & ads, proposals, and press releases. Edit for grammatical accuracy, voice and style. ■ Manage vendor and media sponsorship relationships to ensure quality and to fully leverage available programs & opportunities. ■ Strategize paid digital & ad word campaigns to drive website traffic & promote brand. Track & analyze engagement data. Optimize content for results. Conduct analysis and identify business implications. Build digital marketing strategy via geofencing, segmentation & retargeting.■ Evaluate and improve user experiences on website using analytics and user experience feedback.■ Locate & collaborate with industry influencers. ■ Report out on key performance metrics.

Led as a focused Marketing Manager & company leader driving marketing strategy & execution for a $500+M multi-state B2B company.■ Worked with company leaders to craft an effective marketing strategy aligned with strategic business objectives. Established overall priorities, goals, budget, timing, and messaging.■ Launched customer-facing e-newsletter earning 23.43% average customer open rate, above-average industry open rate of 21.4%. Prepared presentations & proposals to secure Subway, Roundtable Pizza, The Human Bean, & Taco Time NW foodservice distribution contracts.■ Provided total project management.■ In collaboration with HR, developed & rolled out programs, communication & events that cultivated positive company culture. Wrote applications & won two “Best Places to Work” awards to attract top team members.■ Actively participated with Operational Team to improve communication & efficiencies across departments.■ Conceptualized, planned, & oversaw marketing collateral, presentations, and promotional activities for increased sales. Grew annual sales tradeshow attendance 43% & revenue 29% YOY 2016 to 2017. ■ Provided creative direction and concept development for graphic designers; supplemented graphic design as necessary.■ Developed & implemented workflow efficiency with defined procedures, systems, and standards.■ Improved team morale with team-building activities & coaching for better creative outcomes & reduced re-work waste by approximately 25%.■ Defined & managed company & program brand identities.■ Managed supporting marketing budget of $370+K annually.■ Led, coached, & developed marketing team of 3.5 members to desired professional standards.■ Executed social media campaigns. Tracked & analyze engagement data & optimized content. Reported analysis.■ Managed vendor & alliance relationships to ensure quality for maximum marketing outcomes.■ Coordinated & executed website updates. Maintain SEO and social media integration.

■ Crafted an effective regional marketing strategy that aligned with strategic business objectives.■ Established overall priorities, goals, and messaging; identified key metrics for marketing initiatives.■ Planned and oversaw appropriately targeted regional marketing collateral, presentations, and promotional activities.■ Led, coached, and developed marketing team members.■ Adhered to company brand identity and graphic standards.■ Provided additional support as requested in the preparation and execution of sales meetings, trade shows, industry events, special marketing initiatives and presentations.

Results-driven marketing manager with 9 years of increasingly responsible experience driving marketing strategy and execution for $160m multi-state B2B company. Emphasis on dynamic story-telling for effective audience engagement and building differentiation through outstanding, unique client experiences.■ Served as managing editor and feature writer for award-winning quarterly Catalyst Magazine.■ Devised & executed customized marketing plans.■ Produced all marcom including product tools & resources, catalogs, websites, social media, direct mail, events, and product development for both internal and external audiences.Initiated social presence. Grew Facebook audience by 21%, Twitter audience by 54% and LinkedIn audience by 44% in 18-month period.■ Stewarded corporate marketing budget of $1M (print budget of $750k). Negotiated custom catalog print contract with cost savings of $80k over previous printing.■ Launched and developed private label product brand and packaging. ■ Established marketing department, developing procedures, systems, and standards.■ Led and managed creative team; inspired, educated, organized, provided vision & direction. ■ Managed all details and aspects of marketing & communication projects with comprehensive, total project management.■ Provided creative direction and facilitated concept development. Led design team to 4 Platinum Marcom Awards, 3 Gold Marcom Awards, 1 Platinum Hermes Award, 2 Gold Hermes Awards through the Association of Marketing and Communication Professionals. Launched brand refresh and brand guideline development.■ Revitalized website. Tactically prioritized updates and worked with outside vendors to update website and improve CMS functionality.■ Pioneered internal corporate marketing automation website with 100% adoption by administrative team of 25+ users.■ Performed graphic design. Conceptualized, researched, and designed a wide variety of marcom materials using industry-standard Adobe products.

■ Conceptualized, researched & designed marketing & communication materials using industry standard design software.■ Defined print specifications and sourced printers for collateral, invitations, sell sheets, direct mail, catalogs, magazines and other printed publications.■ Defined and specified standards of use for logo, color and typefaces.■ Consulted with internal clients on sales and communication goals and needs. Integrated solutions into campaigns and projects for maximum impact.■ Offered advice with regard to budget, production schedules, branding issues, etc.■ Organized and implemented internal systems to streamline production quality and consistency.■ Copy writing; Extensive copy editing for grammatical accuracy, brand voice, and style.■ Managed projects from beginning through distribution to intended audiences.

■ Conceptualized, researched & designed marketing & communication materials for various clients across several industries.■ Consulted with clients on sales & communications goals and needs.■ Offered advice with regard to budget, production schedules, branding issues. etc. ■ Strategized and planned client campaign materials.■ Selected paper based on desired outcome & budget.■ Outlined print specifications.■ Organized and implemented internal systems to streamline production quality and consistency.■ Copy writing; Extensive copy editing for grammatical accuracy, brand voice, and style■ Some press release writing & regional distribution.■ Articulated creative direction to production designer.■ Assist all designers with creative feedback and technical production issues as needed.

■ Conceptualized, created, & designed a wide variety of printed collateral.■ Consulted with clients on marketing/communication needs & advised them of viable options.■ Planned, estimated, & managed client projects.■ Coordinated & oversaw all stages of print production through delivery to clients.■ Wrote copy & edited copy as needed.■ Established, monitored & maintained systems for project management.■ Managed projects with outside vendors, including press checks, & soliciting print estimates.■ Maintained & built business relationships with vendors & service providers.■ Maintained accurate client files including time tracking.■ Evaluated and reported progress of projects with regard to time, budget & quality issues.