A strategist with a passion for understanding human behavior, I bring a commitment to creating solutions that prioritize the user experience, while delivering optimum business value. Combining empathy (for both user and client), design thinking, and collaboration, allows me to craft products and services that are functional, intuitive, seamless, and enjoyable to use. I thrive in environments where communication, relationships and teamwork are at the center of the project life cycle. My professional experience spans multiple industries including healthcare, Medicaid, Medicare, museums, non-profits, restaurants, financial planning and the arts. Building on each experience has given me unique perspectives and the ability to adapt to various challenges. A comprehensive understanding of the end-user's needs combined with a commitment to understanding and delivering value to my client is my jam.Skills include: Human-Centered Design: A user-first mindset allows me to create easy-to-use experiences that are functional and relevant.Strategic Collaboration: Collaboration is key. Bringing together designers, developers, stakeholders, and end-users to foster a shared understanding and shared goals ensuring alignment throughout the project lifecycle.User Research and Testing: My toolkit for gathering and analyzing user insights includes interviews, surveys and usability testing. Utilizing data to gain actionable insights to drive design strategy and improvement.Journey Mapping and Persona Creation: Understanding the user is fundamental. Detailed personas and journey maps capture needs, goals, and pain points of target audiences, keeping the focus of all project stakeholders on empathy for the end user. Prototyping: I never leave home without it. Even the most basic interaction benefits from a quick prototype, uncovering insights and possible improvements that might otherwise go unnoticed.Sustainability: In all my work, I strive to create solutions that are not only effective today but keep future needs top of mind. Designing for reusability and sustainability is a guiding light for all my projects.Other Skills: Interaction DesignUsabilityCommunicationRelationship-BuildingDesign ThinkingWorkshop FacilitationRequirements GatheringInformation ArchitectureWeb AccessibilityDesign Library CreationFigmaSketchHTMLCSSCopywritingConceptual ThinkingAdobe Creative Cloud including Indesign, Ilustrator and PhotoshopVisual DesignUser Interface DesignDigital ExperienceBranding & MarketingGraphic DesignLogo DevelopmentProblem-solving
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Ux And Creative DirectorHighfive DesignUnited States -
Creative DirectorHolly Evans Creative Jun 1999 - PresentCrafting innovative digital and print marketing solutions for a variety industries including healthcare, museums, real estate and restaurants. -
Lead Ux Designer, Provider Secure PortalElevance Health Jun 2021 - Sep 2024Norfolk, VaServed as project lead for variety of secure applications designed for the Availity secure portal to support company’s provider community.• Facilitated design-thinking workshops with business stakeholders, defining audience and “north star” of application.• Redesigned complex forms, including standard 837 claims form, paring down to 8 quick-to-complete fields.• Conducted user testing sessions with participants, gathering valuable insights to refine ideas and drive enhancements.• Collaborated with architects and teams, discovering and ensuring feasibility of solutions and gathering consensus.• Developed journeys and personas, assuring users and their needs always in focus and top priority.• Mentored and supported junior designers, while ensuring adherence to usability principles and design pattern standards.• Built Figma component library, establishing governance protocol as library evolved. -
User Experience DesignerAnthem, Inc Apr 2016 - Jun 2021Virginia Beach, VirginiaDesign and development of user experience solutions; projects include redesign of over 30 Medicaid member, provider and corporate websites, graphic and interaction design for various member and provider task-oriented tools; visual oversight of daily site maintenance. -
Senior Web DesignerAnthem, Inc. Oct 2012 - Apr 2016Virginia Beach, Va -
Senior Graphic DesignerAmerigroup Corporation Jan 2011 - Oct 2012Development and design of various collateral including brochures, fliers, packaging, e-newsletters; Strategic and critical thinking about the visual impact and messaging of marketing materials. -
Designer And Studio ManagerBcf May 1997 - Jun 1999
Holly Evans Education Details
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Ideo UHuman-Centered Service Design -
Nielsen Norman GroupUser Experience -
Interaction Design FoundationUi Patterns -
Introduction To Search Engine Optimization -
Agile VelocityProduct Owner -
Fine Arts
Frequently Asked Questions about Holly Evans
What company does Holly Evans work for?
Holly Evans works for Highfive Design
What is Holly Evans's role at the current company?
Holly Evans's current role is UX and Creative Director.
What schools did Holly Evans attend?
Holly Evans attended Ideo U, Nielsen Norman Group, Interaction Design Foundation, University Of California, Davis, Agile Velocity, Old Dominion University.
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Holly Evans
Nashville Metropolitan Area2aol.com, medhost.com2 +161576XXXXX
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Holly Evans
Counseling Master’S Candidate And Graduate Teaching Assistant At The University Of TennesseeKnoxville, Tn -
Holly Evans
United States3godaddy.com, yahoo.com, charter.com1 1512621XXXX
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3tntech.edu, utk.edu, aol.com
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