Holly Hamel Email & Phone Number

Vancouver, Washington, United States

Remote

South Bend, Indiana, United States

• Managed relationships with the largest digital clients that spent up to $120k+ in digital services annually. Responsible for analyzing campaign results, monitoring performance, and coordinating the implementation of.
• Developed and maintained a daily forecasting report that provided publisher and VP with more accurate forecasts and created a streamlined process for monitoring and reporting on individual rep performance. Responsible.
• Managed the retail sales team that generated $7mm in annual revenue by mentoring and training sales reps, assisting in the development and presentation of proposals, analyzing and approving client pricing, and.
• Proactively learned Google DPF so that I could streamline the internal ad trafficking process, gained Google Analytics certification, and taught teammates, VP and Publisher advanced excel functions that enabled them to.

Boston, MA

• Managed the customer care division that drove over $15mm in annual revenue and was responsible for providing job search & career development assistance for registering members of JobCase’s web properties
• Oversaw the production of 7 outsourced contact centers with over 350 reps by monitoring KPI’s, conducting weekly calls to review current challenges & provide performance benchmarks, & providing appropriate resources to.
• Established a comprehensive QA process, including development of a scorecard, training of QA analysts, technical integration, & standardized reporting to monitor compliance with FTC regulations, customer satisfaction &.
• Developed daily, weekly, & monthly profit forecasts based on expected processing capacity & performance at each center as well as traffic acquisition, SMS, QA, and overhead cost

Boston, MA

• Recruited and relocated by the CEO to develop & execute on a digital marketing strategy that would stabilize and grow the company’s education sales vertical
• Drove the traffic monetization strategy, internal ad server algorithm logic, product development, customer relationships and cross-departmental execution of initiatives that drove incremental revenue for the education.
• Accountable for generating quarterly revenue forecasts for the CEO and leading weekly meetings with the executive team to prioritize and assign engineering resources to potential A/B tests, client development requests.
• Expanded the original product offering of online web forms and call verified leads to include branded email, targeted SMS campaigns, and retargeting campaigns and successfully upsold to clients. Developed initial.
• Managed the development, testing, and roll out of a new internal website and worked cross departmentally to ramp up multiple traffic channels that grossed $200k in revenue in the first 60 days and delivered better ROI.

Greater Seattle Area

• Managed and mentored a team of up to 18 sales and account managers to secure ~$60 mm in yearly digital advertising budget from clients, achieve agreed upon ROI goals, provide quarterly presentations to strategic.
• Collaborated with Product Management and Marketing to productize a new traffic monetization strategy that allowed clients to pay a premium for the top performing traffic sources. Identified the target accounts and.
• Increased sales team efficiency by working closely with product management to get new campaign management and reporting tools scoped, prioritized in engineering, and adopted across the sales team.

• Responsible for hiring, training, and mentoring the key account team to achieve overall company objectives and revenue goals while ensuring ongoing customer satisfaction, revenue growth, and new product adoption
• Utilized relationships with key customer executives to negotiate favorable contract terms, successfully resolve escalated issues, and gain market insight
• Collaborated with product management to identify, develop and roll-out three new products based on client demand and industry trends

Recruited by the Director of Marketing to develop strategic plans for top clients, internal product planning & development, as well as research & execution of 3rd party products that enhanced All Star’s current business

Managed an account team responsible for $30 million+ dollars in yearly revenueResponsible for ensuring company revenue and profit opportunities were fully realized, high levels of customer satisfaction were achieved, and customer campaign metrics were met

Responsible for managing largest company territory that produced more than 40% of company revenue. Functioned as the clients’ primary contact with regard to campaign updates, optimization, & expansion

Assisted Account Executive by providing overall account organization and management, new customer identification & research, strategic account planning, campaign prospecting, and contract generation

Developed and executed on a comprehensive marketing plan to increase brand exposure and drive enrollment growth. Managed creative design process to develop a new school logo and refreshed marketing materials including school brochures, tabletop displays, postcards, and business cards

Responsible for content management, photography, and creative development of marketing materials for five healthcare programs, including brochures, direct mail pieces, & online advertisements.