Provide editorial services and create content for global brands and media companies (OXO, HGTV.com, Zola, Oprah, Ergobaby) as a writer, editor and consultant with a specialty in lifestyle/home, parenting and wellness.CONTENT MARKETING• Assist in ideation, content strategy and writing for owned messaging and marketing opportunities while evolving brands’ storytelling across platforms (on-site, long form, short-form articles, social media). Clients include Ergobaby, Manhattan Toy Company, Nanit, women’s health brand Nella, Mental Health America of Los Angeles, and Pfizer’s Strive at Meredith. Use performance insights and SEO data to identify opportunities to update language and grow audiences.• Work as an editorial consultant for Masthead Media. Generate ideas, plan, and write sponsored and branded content for the content marketing agency’s key clients in the lifestyle and home space, such as AARP, Cheerios, Panasonic, OXO, Parade and Plum Print. Highlights: In 2022, developed and wrote a series of articles and social media content for OXO related to their marketing initiative/partnership with wedding registry brand Zola. The campaign established OXO as a leader in the wedding registry category. • Copywriting client OXO was named finalist for 2021 Content Marketing Award for Best Multi-Author Blog.EDITORIAL • Work on assignment writing, editing and optimizing short- and long-form articles for national media outlets. Clients include The Getty, HGTV.com, Warner Brothers/Discovery, Weight Watchers, O, the Oprah Magazine, Women’s Health, SELF, Marie Claire, Redbook, Parade, Parents, BetterYouMag.com, Chatelaine and Tinybeans.com.Highlights: Spearheaded the editorial direction and execution of a series of multimedia tours for the Getty’s PST ART: Art and Science Collide initiative (2024). Interviewed 12 cultural icons and influencers, including Oh Joy’s Joy Cho, members of the band Ozomatli, Radiolab’s Latif Nasser, and Bavel chef Genevieve Gergis.

Led direction of entertainment and parenting content for the legacy brand, which at the time reached 4M+ women each month. • Assigned and edited celebrity profiles, lifestyle, fashion, parenting, fashion and beauty content. Interviewed and wrote profiles on celebrities such as Paul Rudd, Tim McGraw, Halle Berry, Rachael Ray, Kerry Washington, Heidi Klum, and Sofia Vergara. • Assigned, edited, and managed a small team of editors and writers to create high-bar content that was voicy, helpful, and unique. Highlight: Created multimedia content packages on motherhood and work-life balance that included a panel and interviews with Sarah Jessica Parker, Christina Hendricks, Busy Philipps and I Don’t Know How She Does It author Allison Pearson that re-sparked the important cultural discussion in the media mainstream of whether women can and should be expected to “have it all.”

Assigned, edited and wrote entertainment, relationship, sex, health and wellness stories including elements of Marie Claire’s “It’s Time to Talk” campaign that led to the reauthorization in Congress of the Violence Against Women Act • As Assistant Editor at Marie Claire, managed charity drives and related events connected with editorial content such as ones with Save the Children and Every Mother Counts.