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Holly Smith-Willis Email & Phone Number

UX Writer and Marketing at SustainLab
Location: Huddinge, Stockholm County, Sweden 8 work roles 3 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 100%

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Current company
Role
UX Writer and Marketing
Location
Huddinge, Stockholm County, Sweden
Company size

Who is Holly Smith-Willis? Overview

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Quick answer

Holly Smith-Willis is listed as UX Writer and Marketing at SustainLab, a with 26 employees, based in Huddinge, Stockholm County, Sweden. AeroLeads shows a matched LinkedIn profile for Holly Smith-Willis.

Holly Smith-Willis previously worked as UX Writer / Marketing at Sustainlab and Senior Product Copywriter at Utopia Music. Holly Smith-Willis holds Ux Writing Diploma from Ux Writing Hub.

Company email context

Email format at SustainLab

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SustainLab

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Profile bio

About Holly Smith-Willis

I'm a certified UX writer, content designer, and product copywriter. Whatever you call it, this means I tell product and company stories in a way that resonates for the people using them. I can research, plan, create and test UX writing projects, from in-app microcopy to entire user journeys. I enjoy the surprises that appear when I collaborate with engineers, designers and product experts.I strive to be a good digital citizen, using marketing as a way to connect businesses with services that can genuinely help them thrive. I'm always eager to learn new things that can help me shape all our digital lives for the better.I was a multimedia journalist and editor in the UK. I created and managed effective content across a variety of platforms. This work included proofreading, editing and creating style guides. I worked closely with sales teams to support advertisers in-line with company goals. I relocated permanently from the UK to Sweden in January 2018 and I am a native English speaker with intermediate Swedish.

Listed skills include Product Copywriting, Presentation Skills, Writing, Collaborative Problem Solving, and 36 others.

Current workplace

Holly Smith-Willis's current company

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SustainLab
Sustainlab
UX Writer and Marketing
Huddinge Municipality, SE
Website
Employees
26
AeroLeads page
8 roles

Holly Smith-Willis work experience

A career timeline built from the work history available for this profile.

Ux Writer And Marketing

Huddinge Municipality, Se

Ux Writer / Marketing

Current

Stockholm, Stockholm County, Sweden

I grabbed the opportunity to learn from the experts on sustainability data at SustainLab. My internship involves environmental, social and governance (ESG) policies that will affect all businesses in the next few years. I'm also delving deeper into Google analytics and SEO to better understand what users need, so that I can help them make the most of future opportunities in this evolving field.

Apr 2023 - Present

Senior Product Copywriter

Stockholm, Stockholm County, Sweden

I collaborate across teams and departments to tell the stories of complex products and make the digital more human and easy to understand. Utopia is all about using data to make the music industry a fairer place where everyone can earn more money. We know what music is played, where and when it is used. This means creators are paid more royalties, faster. When data is used humanely for business, the whole industry grows and is empowered.

Sep 2022 - Nov 2022

Senior Product Copywriter

Stockholm, Stockholm County, Sweden

Part of the Marketing Team, focused on company branding. Included sole responsibility for a music industry glossary, and blogs. Plus part of the team tasked with a complete rebrand of the company and all departments. Made redundant along with approximately 200 others.

Sep 2022 - Nov 2022

Ux Writer

Sweden

I use analytics to understand user pain points, collaborate with designers and engineers to improve payment and learning flows based on this data, and increase revenue from paid courses.

Jan 2022 - Nov 2022

Ux Writer

Stockholm Metropolitan Area

I explored user language and wants by creating surveys and conversation mining. I audited a subscription flow based on this data and collaborated with the design team to improve tone and increase revenue.

Jun 2021 - Sep 2021

Ux Writer

United States

We researched user needs and product competitors to create a strategy. We used this to redesign the applicant onboarding journey, increase user success, and build community.

May 2021 - Jun 2021

Editor

United Kingdom

I was the editor in charge of Cambridgeshire Agenda, then West Essex Life magazines. I carried out forward-planning and set standards to ensure copy was effective, timely and met commercial goals. I commissioned writers, supported the advertising team, and worked effectively with the head designer, to ensure a consistent and enjoyable product that encouraged more advertisers and built a community following.

Apr 2011 - Mar 2013
Team & coworkers

Colleagues at SustainLab

Other employees you can reach at sustainlab.co. View company contacts for 26 employees →

3 education records

Holly Smith-Willis education

Diploma Of Education, Ux Writing

Activities and Societies: - App page design and copy - Microcopy (buttons, helper text, menu, navigation) - Research - Voice and Tone.

Nctj, Multimedia Journalism

The Press Association
FAQ

Frequently asked questions about Holly Smith-Willis

Quick answers generated from the profile data available on this page.

What company does Holly Smith-Willis work for?

Holly Smith-Willis works for SustainLab.

What is Holly Smith-Willis's role at SustainLab?

Holly Smith-Willis is listed as UX Writer and Marketing at SustainLab.

Where is Holly Smith-Willis based?

Holly Smith-Willis is based in Huddinge, Stockholm County, Sweden while working with SustainLab.

What companies has Holly Smith-Willis worked for?

Holly Smith-Willis has worked for Sustainlab, Utopia Music, The Newbie Guide To Sweden, Gofrendly, and Parrot.

Who are Holly Smith-Willis's colleagues at SustainLab?

Holly Smith-Willis's colleagues at SustainLab include Denisa Gombalova, Anders Bengtsson, Noor Ismot Ara, Dileka Madushan, and Olof Hallgren.

How can I contact Holly Smith-Willis?

You can use AeroLeads to view verified contact signals for Holly Smith-Willis at SustainLab, including work email, phone, and LinkedIn data when available.

What schools did Holly Smith-Willis attend?

Holly Smith-Willis holds Ux Writing Diploma from Ux Writing Hub.

What skills is Holly Smith-Willis known for?

Holly Smith-Willis is listed with skills including Product Copywriting, Presentation Skills, Writing, Collaborative Problem Solving, Publications, Proofreading, Process Automation, and Digital Strategy.

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