Holly Von Seggern Email and Phone Number
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I am an experienced marketing and communications leader with a 15-year record of achievement in instituting and directing strategic national marketing initiatives in dynamic environments. I have earned a reputation as a creative storyteller with expertise in branding management and integrated marketing programs, who specializes in aligning business strategy with marketing communications.Throughout my career, I have developed a track record of success in marketing and branding strategy, public relations, corporate communications, MarCom campaigns, content development, social media campaigns, websites, partner/brand/promotions marketing, direct mail and integrated marketing campaigns for lead generation, brand awareness, engagement and customer loyalty.
Dr. Cowan'S Garden
View- Website:
- drcowansgarden.com
- Employees:
- 3
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Marketing DirectorDr. Cowan'S Garden Oct 2020 - PresentNorth Carolina, United StatesDirect marketing operations for the Dr. Cowan's brands: Dr. Cowan's Garden and Dr. Tom Cowan, family-owned companies in the health food and alternative health and wellness categories. Responsible for brand management, marketing program development, customer acquisition, engagement and retention, in support of the company's vision, mission and objectives.
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PresidentHrv Marketing 2016 - PresentNorth Carolina And New YorkMarketing consultant serving local clients in diverse industries. Devise and execute brand strategies and integrated marketing plans that support overall organizational goals. Brand development, websites, SEO,social media campaigns, copywriting, content development, brochures and collateral materials, digital and print advertising and market research projects. Develop programs to increase brand awareness, inspire brand evangelism and drive customer loyalty.
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Vice President Of Marketing And Brand ManagementWhitsons Culinary Group 2011 - 2016Greater New York City AreaDirected national marketing operations and built a streamlined marketing team of seven direct reports. Managed the overall marketing vision, brand strategy and marketing plan execution. Developed brand stories and integrated marketing programs for multiple brands. Managed media mix, market segmentation, targeting and positioning and content development. Supervised marketing communications, advertising, white papers, trade shows, seminars and events, collateral materials, market research, website design and social media campaigns. Utilized innovative technologies and techniques internally and externally with suppliers and partners. Managed sales communications, including proposals, presentations and sales collateral. Directed corporate communications and change management efforts. Crafted sensitive client communications and oversaw public relations and community relations.Selected Contributions:■ Designed and managed the execution of brand strategy for Whitsons across all business lines, including School Nutrition, Corporate Dining, Residential and Healthcare Dining, Emergency Services and Prepared Meals, as well as Whitsons’ private label brands■ Spearheaded the launch of new divisions: Emergency Dining, Retail Manufacturing, Private Label Manufacturing and product and program launches: Tastefully Plated, NuLife Foods, Nutrition Safari, Fooditude■ Championed the promotion and development of a new corporate identity and subsequent brand revitalizations for Whitsons and multiple sub-brands■ Instrumental in achieving and sustaining 10% YOY growth in company revenues -
Director Of MarketingWhitsons Culinary Group 2006 - 2011Greater New York City AreaAdvised and established the creation of strategic marketing and communications initiatives for all programs. Launched continuous growth plan to stimulate efficiency and effectiveness of marketing programs. Managed the daily completion of digital and print marketing campaigns including brochures, one-sheets, conference items, emails, websites, presentations and advertising. Developed competitive intelligence around marketing initiatives and events and constructed recommendations for new campaigns that aligned with organizational positioning.Selected Contributions:■ Administered and supervised the marketing department by establishing annual targets and budgets in alignment with corporate strategic objectives■ Devised and instituted marketing and merchandising campaigns that resulted in same-store sales increases, customer satisfaction and positive brand sentiment■ Increased market share and exceeded sales goals by collaborating with Board of Directors and Sales and Marketing teams to design innovative sales and marketing programs
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Director Of CommunicationsWhitsons Culinary Group 1999 - 2006Greater New York City AreaProvided overall leadership in communication and marketing, working closely with senior leadership to ensure alignment of communications with organizational culture, goals, and objectives. Developed communications plan to build stronger awareness of Whitsons in target markets. Created and monitored metrics to demonstrate increased reach and effectiveness of internal and external communications.Selected Contributions:■ Served as the official company spokesperson, performing and managing all sensitive client, customer and media communications and relations, including national crisis communications■ Generated $75 million in annual managed volume by writing customized proposals and presentations■ Constructed and implemented the master communications plan for all internal and external stakeholders, including change management communications, as well as communicating the corporate mission, vision, strategic objectives and company goals■ Directed the development and distribution of all printed materials, including corporate ID resources, sales and marketing collateral, operational posters and flyers, recruitment materials, internal communications, product packaging, logoed apparel, vehicle wraps, POS trade dress and promotional merchandise■ Controlled and organized all professional photography and videography for all internal and external communications
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Communications ManagerWhitsons Culinary Group 1997 - 1999Greater New York City AreaDeveloped communications plan to build stronger awareness of Whitsons in target markets. Created and monitored metrics to demonstrate increased reach and effectiveness of internal and external communications. Selected Contributions:■ Directed the development and distribution of all printed materials, including corporate ID resources, sales and marketing collateral, operational posters and flyers, recruitment materials, internal communications, product packaging, logoed apparel, vehicle wraps, POS trade dress and promotional merchandise■ Controlled and organized all professional photography and videography for all internal and external communications
Holly Von Seggern Skills
Holly Von Seggern Education Details
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Marketing Strategy -
Integrated Marketing 360
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Digital Marketing
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Marketing Analytics
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Business Management With Concentration In Marketing -
Business Administration And Management, General
Frequently Asked Questions about Holly Von Seggern
What company does Holly Von Seggern work for?
Holly Von Seggern works for Dr. Cowan's Garden
What is Holly Von Seggern's role at the current company?
Holly Von Seggern's current role is Marketing and Communications Executive.
What is Holly Von Seggern's email address?
Holly Von Seggern's email address is vo****@****ons.com
What is Holly Von Seggern's direct phone number?
Holly Von Seggern's direct phone number is +163183*****
What schools did Holly Von Seggern attend?
Holly Von Seggern attended Cornell University, Cornell University, Cornell University, Cornell University, Binghamton University School Of Management, Farmingdale State College.
What skills is Holly Von Seggern known for?
Holly Von Seggern has skills like Marketing, Community Relations, Corporate Branding, Brand Management, Marketing Management, Marketing Communications, Marketing Strategy, Visual Merchandising, Public Relations, Corporate Communications, Strategic Communications, Food Service.
Who are Holly Von Seggern's colleagues?
Holly Von Seggern's colleagues are Esther Boateng.
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