Graphic Design And Marketing Specialist
CurrentWorked with the ADS quality control team to ensure that technical datasheets for ADS products met the standard requirements in the quality management system ISO 9001:2015. As the graphic designer, I designed and maintained many documents through the review and approval process.Prepared graphics and templates for project proposals that were submitted to utilities and environmental contracts. Directed and designed the booth layout and all booth signage and marketing materials for the 2019 Water Environment Federation's Technical Exhibition and Conference (WEFTEC) that had over 20,000 registrants from around the world where ADS LLC experienced improved customer perception, registering over 99 qualified leads by the end of the conference.Assistant facilitator on a specialized project team to reimagine the core company values of ADS LLC Environmental Services and transitioned to being a lead developer of the new modern branding visuals and clearly defined messaging that resonated with audiences with increasing success.Evaluated the needs of the sales teams to produce sales enablement materials such as product literature, competitor comparison sheets, case studies, videos, and website pages that successfully aided in educating customers and securing sales. Balanced independent projects in addition to collaborating with regional and international teams across our organization, which included managing meetings to rework marketing materials to fit the language and metric standards for Australia, Canada, and China.Coordinated projects with our software development team to create unique logos and icons for the ADS PRISM platform. Leveraged these materials in the production of sprint release videos, fueling the platform adoption rate with the improved projection that all ADS customers will be managing their projects through the PRISM platform by November 2020.