Hong In Kim Email & Phone Number

대한민국 서울

Cookierun: Tower of Adventure Korea Launch Campaign* Marketing Budgeting and Goal Setting* Planned marketing budgets and set goals to achieve business objectives for the game.* Establishment of Launch Slogan* Developed effective launch slogans such as "A Tower Adventure with a Touch of Craftsmanship."* Selection of Advertising Media and Agency Management* Selected advertising media for efficient branding including online channels and outdoor advertisements.* Managed agency operations to oversee these efforts.

대한민국 서울

▶Major Performance[Local game marketing planning and execution]● Game local marketing strategy planning and execution→ Set up goals & KPI for marketing campaigns based on previous marketing performance→ Brand marketing strategy planning (communication concept, strategy, creative planning, etc.)→ Manage & communicate with various vendors/agencies→ Plan & execute video contents for viral buzz in SNS (facebook, instagram & Youtube)→ Marketing collaboration campaign with heterogeneous brands in the Korean market (many F&B and retail brands, including KFC and Domino's Pizza)→ Global gaming influencer event, collaboration content production, MCN contact and management (Brazil, Japan, Korea, etc.)● Team management as a team leader→Management of marketing organization consisting of brand marketer, social marketer, collaboration manager, influencer manager, etc. to cover various marketing areas→Identify the company's position needs, write job descriptions and recruit team members→Team member schedule management, work distribution, and result check

대한민국 서울

▶Major Performance[Mobile Application (Live Quiz show) Marekting]● Planning & Implementing Marketing Strategy→ Set up goals & KPI for marketing campaigns based on previous marketing performance→ Plan annual/quarterly/monthly budget for each campaign according to performance data→ Manage & communicate with various vendors/agencies→ Manage media with performance data via 3rd app tracking solution (Appsflyers, adjust)→ Plan & execute video contents for viral buzz in SNS (facebook, instagram & Youtube)→ Design & deploy digital performance marketing campaigns for user acquisition (Google, Facebook, Non-Reward Install Media)→ Analysis & report data collected by Google analytics ● In-app advertisement sales to advertisers→ Write media brief for sales activities to introduce media to advertiser → Communicate with advertisers→ Develop & improve advertising service process● SNS channel management→ Carry out SNS event for increasing the number of followers and enhancing brand awareness among SNS users→ Plan SNS contants (Image, Video) for official instagram account to build relationship with followers● Development of new advertising products→ Development of an offline cinema quiz advertisement product using a mobile quiz system→ Advertising product sales and advertiser communication→ Quiz video content planning and production company control

Korea Seoul

▶Major Performance[Account Executive / Advertisement Planning Team]● Planned Marketing Strategy & Wrote Marketing Proposal →Succeeded to win marketing contract through bids (NEXON, C.O.C, ULUGAMES)● Communicated with medias, clients and other parties that collaborated with → Maintained relationships with local medias in Korea & Global medias including Cauly, IGAWORKS etc.● Planned Medias and implemented digital advertising campaigns (Facebook, Google DA, UA Media etc.) → Conducted facebook AD campaign with 32.91% conversion rate→ Controlled Media laps to set effective deduction guide and CPI Operated 3rd tracking programs for mobile apps and analyzed in-app data→ Experienced to use Adjust & Appsflyer Proposed advertising creative assets and controlled the production process→ Including Digital AD images, Videos, TV commercial Conducted local search engine optimization campaign (for NAVER)→Successfully obtained important searching keywords and exposed the information on first page of search● Conducted off-line advertisement by collaborated retail company (SEVENELEVEN)→Advertised the product on package of SEVEN-ELEVEN PB snacks

Korea Seoul

▶Major Performance[Associate / Game PR & Marketing Department] ● Wrote and issued press releases to the media→Wrote over 20 press releases annually● Planned and implemented internet advertising campaigns (Online & Mobile Games)→Achieved a reach of 77,491,870 overall● Managed CSR activities, giving job-related opportunities to university students→Enhanced brand image and attracted potential consumers● Communicated with the press, personal & outsourcing partners● Managed the SNS channels for ESTsoft game titles (CABAL ONLINE, CABAL2)