Hongyu Chen Email and Phone Number

Achievements: Since 2020, as a team leader, I had led the team to implement an average of 5 projects every year. 2020-2021: - Led the team to win "Luzhou Laojiao Mid Autumn Festival integrated marketing", "Pfizer employer brand" and "Ant forest × Haidilao" and other businesses, helped F5 achieve breakthroughs in FMCG mic business, pharmaceutical technology business and government public relations business. - Helped Pfizer (China) win a number of awards in the field of marketing creativity at home and abroad, and help customers win a series of awards and honors such as "best employer brand" and "corporate social responsibility". - Succussed to encourage more than 20 million people involved in the Ant Forest x Haidilao online and offline activities, totally donated more than 8 million sea buckthorn trees.“Pfizer × Mozart's 80 Year Old Concert”International  2021: Won the Bronze Lion of Cannes Lions International Festival of creativity 2021: Won the Crystal Award of AD Stars.China 2021: Won the Gold Award of Shanghai International Advertising Festival 2021: Won the Grand Prize of ECI Awards (China)  2021: Won the Gold Medal of ROI Festival Creativity Award“Midea air conditioner × Sad Mona Lisa”International 2021: Won the Crystal Award of AD Stars

 - Participated in the marketing events such as "Zhaolian finance brand upgrading", "Tmall international CIIE event" and "Alipay 2019 brand upgrading", to achieve personal occupation career breakthrough. - Through the "Alipay brand upgrade project" incident to help brands grow in media voice and user data, the successful realization of mobile payment market share maintained a steady growth in the first three quarters of 2019, and achieved a 15% share in Alipay Q3.

 Completed the offline interview with refuges from Syria, wrote and sorted out the interview draft of UAV public welfare project. Led the operation of Instagram and Twitter accounts, completed content production and promotion. Coordinated resources and completed video script production, shooting, editing, etc. Detected and integrated background data, assisted in confirming the effectiveness of data. Assisted in content review and creative design of account release.

 Participated in account establishment, including style positioning, topic selection planning, creative conception and content creation.

- Investigar y analizar los datos de mercado de alimentos de conveniencia. - Planificación de Medio (Plantear el producto en un reality show en China)- Planificar una campaña de off-line con el fin de promocionar sus productos nuevos.

Una práctica en la empresa Altavia China de Chengdu. Mi puesto era Studio que enfoque a modificar y ordenar los informes y folletos de Carrefour.