Leading the newly created End-to-End Brand Design and Packaging Team of 15 in-house design, artwork, and packaging experts based in UK, Czech Republic, Israel, Russia, South Africa, and Nigeria.

Led design team for personal care brands - Huggies®, Kotex®, Pull-Ups®, Drtnites®, Depend®, Little Swimmers® in EMEA which value $1.4 billion NSV.

Developed design vision for the Huggies® brand in EMEA that has been validated by the consumer research, rolled out in Europe, Russia, South Africa, Nigeria, and Israel and set a new global standard, adopted by the LAO and APAC regional teams. Led content and design development for other consumer touch points beyond packaging such as POS and digital marketing assets for Ecommerce and social media with consistent visual identity system and design principles.

Led key design initiatives in APAC BCC, as part of the regional marketing organization. Delivered design excellence, by building strong design agency partnerships and working closely with both global and local cross-functional teams. Initiated design portfolio revamp campaign for China Huggies® for the first time in KC APAC history and achieved a successful design renovation through Design Sprint, a collaborative design workshop with the local team. Won Asia Ecommerce Awards Gold Winner in Best Campaign for B2C Category in 2020 with the limited edition design of Huggies® Playbox in ASEAN countries.

Teamed up with number of regonal teams to develop design strategies across the business sectors and brands. Worked on projects ranging from packaging design for Huggies® and Kleenex® to disruptive innovation for KC Professional’s advanced odor controller for public bathroom, Enfresh®.

Developed packaging designs for Yuhan-Kimberly skin care brands, TN® and Green Finger®. Led K-C Professional’s design innovation for Safe Skin* hand sanitizer and Healthy Work Place Project* caddy system. Reported to the APAC Design Team Leader.

Developed an advanced design of home electronic appliances