Appointed as Head of Marketing & Communications with a clear brief to overhaul the approach to communications. In three years I delivered on that brief; restructuring the 20 strong team, bringing in new skills particularly in the areas of social media and creative content, changing the culture and improving communication development & delivery processes; delivered a large number of integrated campaigns targeting the core audience of over 200,000 police officers and staff, as well as… Show more Appointed as Head of Marketing & Communications with a clear brief to overhaul the approach to communications. In three years I delivered on that brief; restructuring the 20 strong team, bringing in new skills particularly in the areas of social media and creative content, changing the culture and improving communication development & delivery processes; delivered a large number of integrated campaigns targeting the core audience of over 200,000 police officers and staff, as well as positively engaging the complex network of stakeholders across the policing landscape; and revitalised the brand identity to differentiate the College in a crowded landscape. Show less

Founding Partner of Equal, a behavioural consultancy within Dentsu Aegis Network, tackling the widest range of business and marketing challenges through an understanding of behaviour.Over three years, the business built a broad client base which included clients from private, public and third sectors including the Financial Conduct Authority, Johnson & Johnson, Birds Eye, Cancer Research, Direct Line, Cabinet Office, Vinspired, HM Revenue & Customs, The Big Lottery Fund, Facebook &… Show more Founding Partner of Equal, a behavioural consultancy within Dentsu Aegis Network, tackling the widest range of business and marketing challenges through an understanding of behaviour.Over three years, the business built a broad client base which included clients from private, public and third sectors including the Financial Conduct Authority, Johnson & Johnson, Birds Eye, Cancer Research, Direct Line, Cabinet Office, Vinspired, HM Revenue & Customs, The Big Lottery Fund, Facebook & Twitter. Show less

As the government’s centre of marketing expertise, COI provided guidance across all government departments and non-departmental public bodies. Joining as a Strategist, I progressed to become Deputy Director of the 60 strong Strategy & Planning team, tackling a wide range of marketing and policy challenges.I worked on projects across most government departments on everything from the development of the brand and marketing strategy for the new child maintenance system in the UK, to the… Show more As the government’s centre of marketing expertise, COI provided guidance across all government departments and non-departmental public bodies. Joining as a Strategist, I progressed to become Deputy Director of the 60 strong Strategy & Planning team, tackling a wide range of marketing and policy challenges.I worked on projects across most government departments on everything from the development of the brand and marketing strategy for the new child maintenance system in the UK, to the communications strategy for renewable energy. Show less

I was responsible for the development of the Prudential brand in the UK including all advertising, direct marketing, sponsorship, communications planning/buying, design, print, and production, managing a team of 20 people and all marketing agency relationships.